Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. It is content that delivers value, context and inspires the reader, viewer or listener to open, click, read, listen, share and even buy from you.
How to Partner with the Social Media Agency Your CEO Just Hired (and not get fired)
It’s Monday morning. You arrive into the office, grab your cup of java, open up your laptop and start digging into your email. One particular email grabs your attention. It’s from your boss or maybe even your CEO. Subject line reads… “New Social Media Agency Kickoff Meeting Tomorrow.” Hmmm… this is coming as quite a…
10 Tips to Partner with Your Social Media Marketing Agency for Maximum Success and ROI
Hiring a social media marketing agency is a big decision. Understanding how to partner with your agency can make or break your success in both the short and long term.
Facebook Messenger 101: The Why, What and How of Facebook Messenger for Business
Learn how to leverage Facebook Messenger to generate leads and better serve your customer, while you sleep. Tap into the power of chat bots, automated and scripted messages to connect with your customer when and how they want to communicate with your business. Improve customer service and stand out from the crowd to gain an unfair competitive advantage.
4 Tips to Make Time for Social Media Even if Your Schedule is Packed
“I have so much extra time and money, I think I will spend it all on social media…” said no business or marketing leader ever! Prioritizing how you invest your precious resources and how you leverage every minute will either make or break your success.
Time Hacks to Design the Life and Business of Your Dreams
Have you ever wondered why it seems that some people just simply have more free time? Yes, they may be busy. However, they seem to float through life a bit (or a lot) happier, while you feel as though you are stuck in a hamster wheel.
You Can’t Buy Brand Advocates or Social Media Friends
The social media ecosystem over all is moving to pay to play. What this means is that brands and the marketing leaders within must not only purchase media that in the past use to be free, but that they must also know how to develop and execute an integrated program and strategy that organically attracts, inspires and engages community.
Customer Experience: The Future of Business & Marketing #AdobeSummit 2016 Recap
In March I spent almost a week with 10k digital marketers at the Adobe Summit event. 2016 was my 2nd year being paid as an Adobe Insider to cover the event.
Prioritize, Be Patient and Focus for Business and Life Success
Take a listen to the 204th episode of the Social Zoom Factor podcast to hear some solid strategies and tips to help you focus your time, energy, life and business on the highest value tasks that will help you achieve your goals and objectives.
Marketing Brand Strategy in a Nutshell – Your Logo is Not Your Brand
Your brand is the foundation and one of the most important aspects of your business. If you are a solo entrepreneur, small business, large, super size, B2B. B2C or anything in between. You only have one chance to make a first, second and third brand impression.
Celebrating 200 Episodes #SocialZoomFactor Podcast – Power of Differentiation!
It’s hard to believe this is the 200th episode of the Social Zoom Factor podcast! What started out as a “test of the podcast waters” transformed into an amazing media and revenue channel for our agency, Marketing Nutz. The Social Zoom Factor podcast has enabled us to differentiate, diversify, build community, provide value to our…
10 Ways to Improve Customer Experience with Social media
Your brand is not what you say it is or what you write for your corporate Twitter bio, Facebook profile or LinkedIn company page. Your brand is what people say about you. Your brand is what and how you make people feel.
Differentiate Your Brand with Personalized Customer Experiences
When it comes to marketing, experience is everything. Smart brands know how to create personalized experiences that are memorable, meaningful and inspire the human on the other end to connect with the brand in a real and human way.
Think Big, Execute Small for the Win!
Do you have a dream so big it scares you? Is it a dream that keeps you up at night and zooming turbo all day, every day?
10 Tips to Zoom Your Social Media Branding
Experienced social media brand leaders are not afraid to try new things. They don’t let themselves get stuck in a box, while at the same time they balance the desire to chase shiny objects while staying focused where they know they can achieve the highest measurable business results.
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