social marketing plan |

3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Ever feel as if your boss, c-suite and colleagues just don’t “get it?” Do you have what you think is an amazing social media or digital marketing plan? However, you just can’t seem to get the budget approval nor the buy-in you need to be successful? You may have even been hired or specifically tasked with creating this fantastic plan, yet it seems nobody wants to support you to make it a reality?

The Reason Why Your Social Media Delivers No ROI in 2018

The truth is that although many marketers are “doing social media,” far fewer are utilizing social media in a way that brings positive result or return on investment. Take a listen to episode 246 of the Social Zoom Factor podcast where I share with you The Number One Reason Your Social Media Has Zero Return on Investment and How to Fix it.

You Can’t Buy Brand Advocates or Social Media Friends

The social media ecosystem over all is moving to pay to play. What this means is that brands and the marketing leaders within must not only purchase media that in the past use to be free, but that they must also know how to develop and execute an integrated program and strategy that organically attracts, inspires and engages community.

Customer Experience: The Future of Business & Marketing #AdobeSummit 2016 Recap

In March I spent almost a week with 10k digital marketers at the Adobe Summit event. 2016 was my 2nd year being paid as an Adobe Insider to cover the event.

10 Ways to Improve Customer Experience with Social media

Your brand is not what you say it is or what you write for your corporate Twitter bio, Facebook profile or LinkedIn company page. Your brand is what people say about you. Your brand is what and how you make people feel.

Differentiate Your Brand with Personalized Customer Experiences

When it comes to marketing, experience is everything. Smart brands know how to create personalized experiences that are memorable, meaningful and inspire the human on the other end to connect with the brand in a real and human way.

Think Big, Execute Small for the Win!

Do you have a dream so big it scares you? Is it a dream that keeps you up at night and zooming turbo all day, every day?

10 Reasons You Need a Digital Marketing and Social Media Strategy

Stop the excuses and get to work. Quit wasting time all day on Periscope or Blab listening to your competition and all the awesome things you think they are doing. Why aren’t you the one doing amazing things? You are not going to leap frog your competition and knock your business and marketing goals out of the park in the next 12 months by copying what others are doing. You need to design, build and implement your own plan that will attract YOUR ideal customers and grow YOUR business.

Don’t Start with Technology When Building a Social Media Plan

You need to be where your ideal customer is, not just where you want to be or even necessarily where you feel comfortable.

Social Marketers, It’s Time to Put Down the Megaphone and Serve Value

Attention is the most scarce resource for digital marketing leaders in businesses of all sizes. The world is filled with media. Everywhere we turn, look, see and hear there is a brand or person trying to grab our attention.

Even smart, social, savvy digital and social marketers are finding it difficult to stay front of mind for their customers, audience and community.

WHY Should Anyone Care Your Brand Exists on the Social Web?

The competition for eyeballs, ears and hearts is increasing across the social web and even the biggest and most popular social networks such as Facebook are moving even further into a pay to play model.

Want Social Media Business Results? Stop Being Impatient!

When it comes to marketing and social media, too many business leaders are far too impatient. They are looking for the the easy button, the magic pill or the magic carpet ride that will give them instant results.

074: Stop the Stupid Marketing: Failing to Plan is Planning to Fail!

Failing to take time to plan is planning to fail when it comes to social media, business and marketing. Stop the stupid marketing.

064: Why Social Employee Brand Advocate Programs Power Up Your Brand!

Your employees are conversation starters and the front door to your brand 24 hours a day, 365 days of a year. Their reach, impact and conversations with their friends, colleagues, communities and networks they influence don’t stop when they punch out for their day job with your organization.

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