Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. It is content that delivers value, context and inspires the reader, viewer or listener to open, click, read, listen, share and even buy from you.
How to Partner with the Social Media Agency Your CEO Just Hired (and not get fired)
It’s Monday morning. You arrive into the office, grab your cup of java, open up your laptop and start digging into your email. One particular email grabs your attention. It’s from your boss or maybe even your CEO. Subject line reads… “New Social Media Agency Kickoff Meeting Tomorrow.” Hmmm… this is coming as quite a…
10 Tips to Partner with Your Social Media Marketing Agency for Maximum Success and ROI
Hiring a social media marketing agency is a big decision. Understanding how to partner with your agency can make or break your success in both the short and long term.
Facebook Messenger 101: The Why, What and How of Facebook Messenger for Business
Learn how to leverage Facebook Messenger to generate leads and better serve your customer, while you sleep. Tap into the power of chat bots, automated and scripted messages to connect with your customer when and how they want to communicate with your business. Improve customer service and stand out from the crowd to gain an unfair competitive advantage.
4 Tips to Make Time for Social Media Even if Your Schedule is Packed
“I have so much extra time and money, I think I will spend it all on social media…” said no business or marketing leader ever! Prioritizing how you invest your precious resources and how you leverage every minute will either make or break your success.
Prioritize, Be Patient and Focus for Business and Life Success
Take a listen to the 204th episode of the Social Zoom Factor podcast to hear some solid strategies and tips to help you focus your time, energy, life and business on the highest value tasks that will help you achieve your goals and objectives.
Own Monday Like a Boss: 10 Tips to Increase Productivity & Love Mondays
When Monday morning comes do you wish you could crawl back in bed, cover up your head and come back to the real world on Tuesday or Wednesday? Monday is going to come and go regardless if you crawl back in bed or own it like a boss. Each of us has the same 24 hours in a day. Success is determined in how we use the 24 hours.
SuperBowl Social Media Marketing – 10 Tips to Score a TouchDown for Your Brand
Big brands are spending millions of dollars on SuperBowl advertising to get their short lived moments of fame with the hope of making a lasting impression, earning loyal brand evangelists and inspiring people to talk about them, share their message and become a viral hit sensation. NBC is seeking $4.4 million to $4.5 million per second!
Why I don’t Care About Blog Comments as Top Metric or Live on Google Plus 24/7
There is only one way to do social media, create content, setup a blog, measure results and build your business. The only way is what works for you, your customers, your audience, your community and your business!
Leave the Social Business Doggy Paddle in the Dust in 2015!
There is no better time to kick the doggy paddle to the curb than the launch of a new year. As we kickoff 2015, I am challenging you right here and now to jump in the fast lane. I want you to kick doggy paddle to the curb. It’s time to leave the amateaur stroke to the lil’ puppies
076: Why I Turned Down a $1500 Influencer Marketing Gig
What do you and your brand stand for? What are your morals? What ethics are you building your business and life upon?
How solid of foundation are you standing on? When if ever will you trade in your ethics, integrity and morals for a few bucks?
067: Hello Ello or Goodbye Ello?
There is a new social kid on the social networking block. The real question is how long will they stick around?
066: 25 Tips for a Healthy Social Business Mindset!
Becoming a social business is a journey, not a destination. You can’t just mark a day on the calendar and say “this is the day we will be a social business.
046: No You Can’t Pick My Brain for Free, Sorry
If you have worked a day in business you likely know that time is money. If you do not put a value on your time, nobody else will.
037: Fake Followers, Trolls, Spam and Bullies – Stop Faking it Until You Make it!
Should you fake it until you make it? Should you buy fake followers, fans and trolls? How can you tell if Facebook fans and Twitter followers are fake?
let’s get social!