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A sales and marketing conversion funnel describes the stages a buyer of any product or service goes through leading to a purchase. Marketers call this the buyer’s journey. It is the journey of the buyer researching, discovering, choosing and finally purchasing a product or service.
A conversion funnel is divided into the top of funnel, middle funnel and bottom of funnel. This guide will cover an introduction to each of these primary stages in detail.
Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. It is content that delivers value, context and inspires the reader, viewer or listener to open, click, read, listen, share and even buy from you.
It’s Monday morning. You arrive into the office, grab your cup of java, open up your laptop and start digging into your email. One particular email grabs your attention. It’s from your boss or maybe even your CEO. Subject line reads… “New Social Media Agency Kickoff Meeting Tomorrow.” Hmmm… this is coming as quite a…
Hiring a social media marketing agency is a big decision. Understanding how to partner with your agency can make or break your success in both the short and long term.
Learn how to leverage Facebook Messenger to generate leads and better serve your customer, while you sleep. Tap into the power of chat bots, automated and scripted messages to connect with your customer when and how they want to communicate with your business. Improve customer service and stand out from the crowd to gain an unfair competitive advantage.
“I have so much extra time and money, I think I will spend it all on social media…” said no business or marketing leader ever! Prioritizing how you invest your precious resources and how you leverage every minute will either make or break your success.
Today’s marketer has no guarantee of reaching their audience on any medium. Not Facebook. Not Instagram, LinkedIn. Twitter, YouTube or Snapchat. Organic reach is dwindling to zero for brands and marketers who don’t have a solid marketing strategy that encompasses social, digital, content, and measurement all centered around their target audience.
Every smart and savvy marketing and business leader knows the power of branding. They also know that a brand is much deeper than a logo, pretty colors or a tagline.
The best marketers know that emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans!
The social media ecosystem over all is moving to pay to play. What this means is that brands and the marketing leaders within must not only purchase media that in the past use to be free, but that they must also know how to develop and execute an integrated program and strategy that organically attracts, inspires and engages community.
In March I spent almost a week with 10k digital marketers at the Adobe Summit event. 2016 was my 2nd year being paid as an Adobe Insider to cover the event.
Check out episode 203 of the Social Zoom Factor podcast for strategies, tips and a framework to help you not only set goals, but also achieve them. If it’s ROI you are looking for, then you want to listen to this episode!
Learning how to increase conversions and sales using Twitter requires both art and science. There are many features within the walls of Twitter than can help you convert more sales. You can tap into the power of Twitter ads, Twitter cards, Twitter lists and more.
Pinned tweets provide numerous opportunities for you to generate leads, convert more sales, grow your email list, increase brand awareness, conduct market research, increase ROI of your content assets and most importantly connect with your audience.
Is your marketing delivering promises that you can’t keep? Are your websites, blogs, social profiles, Instagram photos, tweets and Facebook updates over promising? Is your blog or website filled with services you can’t deliver, even on your best day?
Check out the 193rd episode of the Social Zoom Factor podcast for 12 Digital Marketing and Social Media Predictions for 2016. Understand the strategies and tactics for you to embrace the new year and business planning with the knowledge you need to succeed.
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