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25 Helpful Content Marketing Ideas to Be the Hero of Your Dream Customer

If you really want to connect with your target and ideal customer in a real, human, meaningful and memorable way, you need to help them. You need to consider producing content that actually helps them solve problems. Content that helps your audience be better, perform better and achieve more in their life brings your content true meaning to their business, heart and sometimes even soul.

8 Foundations to Building an Emotional Brand

Every smart and savvy marketing and business leader knows the power of branding. They also know that a brand is much deeper than a logo, pretty colors or a tagline.

The best marketers know that emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans!

You Can’t Buy Brand Advocates or Social Media Friends

The social media ecosystem over all is moving to pay to play. What this means is that brands and the marketing leaders within must not only purchase media that in the past use to be free, but that they must also know how to develop and execute an integrated program and strategy that organically attracts, inspires and engages community.

Customer Experience: The Future of Business & Marketing #AdobeSummit 2016 Recap

In March I spent almost a week with 10k digital marketers at the Adobe Summit event. 2016 was my 2nd year being paid as an Adobe Insider to cover the event.

How to Choose and Prioritize Social Media Business Goals and Objectives

Check out episode 203 of the Social Zoom Factor podcast for strategies, tips and a framework to help you not only set goals, but also achieve them. If it’s ROI you are looking for, then you want to listen to this episode!

Twitter Strategies to Increase Leads, Conversions and Sales

Learning how to increase conversions and sales using Twitter requires both art and science. There are many features within the walls of Twitter than can help you convert more sales. You can tap into the power of Twitter ads, Twitter cards, Twitter lists and more.

Twitter Pinned Tweet – How and Why You Should Use it for Business

Pinned tweets provide numerous opportunities for you to generate leads, convert more sales, grow your email list, increase brand awareness, conduct market research, increase ROI of your content assets and most importantly connect with your audience.

Are You Making Digital and Social Promises You Can’t Keep?

Is your marketing delivering promises that you can’t keep? Are your websites, blogs, social profiles, Instagram photos, tweets and Facebook updates over promising? Is your blog or website filled with services you can’t deliver, even on your best day?

12 Social Media and Digital Marketing Predictions for 2016

Check out the 193rd episode of the Social Zoom Factor podcast for 12 Digital Marketing and Social Media Predictions for 2016. Understand the strategies and tactics for you to embrace the new year and business planning with the knowledge you need to succeed.

10 Ways to Improve Customer Experience with Social media

Your brand is not what you say it is or what you write for your corporate Twitter bio, Facebook profile or LinkedIn company page. Your brand is what people say about you. Your brand is what and how you make people feel.

2016 Content Marketing Editorial Calendar Template and Tutorial

How is your content marketing plan and strategy coming along for 2016? Are you ready to create and deliver valuable content that will inspire, connect and organically attract your ideal customer, audience, investors, stakeholders, and partners?

How to Write for Your Ideal Audience and Customer

While it may be tempting to start testing every social network and content medium available, it’s better to crawl, walk run and ensure you have a plan before wasting a ton of time, resource and money on content that your audience may not even like, read, watch, listen to or engage with.

8 Ways to Test Your Marketing with Social Media

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past.

5 Easy Ways to Use Social Media Research to Learn About Your Customer and Audience

Social media presents opportunities for digital and social brand marketers to conduct market research for less cost and time invested. Gone are the days of spending months and years in long drawn out focus groups, hiring expensive 3rd parties to gather people, rent expensive venues, pay for their insight, analyze the data for months.

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