Are you speaking to your audience in a way that they understand? When you tweet do people listen? Do they take action? Do your tweets help you increase brand equity, generate leads and sales? Are your tweets helping you grow community and nurture relationships? Are your tweets helping you increase the ROI of all of your content marketing, digital and brand marketing?
Every smart and savvy marketing and business leader knows the power of branding. They also know that a brand is much deeper than a logo, pretty colors or a tagline.
The best marketers know that emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans!