social marketing strategy |

How Brands Can Stay Relevant in a Digital World Not Pushing Play

85% of Facebook users watch video with the sound off. Is your video and audio content relevant enough to inspire your audience to hit play? Use these tactics to increase video views and podcast listens.

3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Ever feel as if your boss, c-suite and colleagues just don’t “get it?” Do you have what you think is an amazing social media or digital marketing plan? However, you just can’t seem to get the budget approval nor the buy-in you need to be successful? You may have even been hired or specifically tasked with creating this fantastic plan, yet it seems nobody wants to support you to make it a reality?

The Reason Why Your Social Media Delivers No ROI in 2018

The truth is that although many marketers are “doing social media,” far fewer are utilizing social media in a way that brings positive result or return on investment. Take a listen to episode 246 of the Social Zoom Factor podcast where I share with you The Number One Reason Your Social Media Has Zero Return on Investment and How to Fix it.

You Can’t Buy Brand Advocates or Social Media Friends

The social media ecosystem over all is moving to pay to play. What this means is that brands and the marketing leaders within must not only purchase media that in the past use to be free, but that they must also know how to develop and execute an integrated program and strategy that organically attracts, inspires and engages community.

Customer Experience: The Future of Business & Marketing #AdobeSummit 2016 Recap

In March I spent almost a week with 10k digital marketers at the Adobe Summit event. 2016 was my 2nd year being paid as an Adobe Insider to cover the event.

Marketing Brand Strategy in a Nutshell – Your Logo is Not Your Brand

Your brand is the foundation and one of the most important aspects of your business. If you are a solo entrepreneur, small business, large, super size, B2B. B2C or anything in between. You only have one chance to make a first, second and third brand impression.

10 Ways to Improve Customer Experience with Social media

Your brand is not what you say it is or what you write for your corporate Twitter bio, Facebook profile or LinkedIn company page. Your brand is what people say about you. Your brand is what and how you make people feel.

Differentiate Your Brand with Personalized Customer Experiences

When it comes to marketing, experience is everything. Smart brands know how to create personalized experiences that are memorable, meaningful and inspire the human on the other end to connect with the brand in a real and human way.

Think Big, Execute Small for the Win!

Do you have a dream so big it scares you? Is it a dream that keeps you up at night and zooming turbo all day, every day?

10 Reasons You Need a Digital Marketing and Social Media Strategy

Stop the excuses and get to work. Quit wasting time all day on Periscope or Blab listening to your competition and all the awesome things you think they are doing. Why aren’t you the one doing amazing things? You are not going to leap frog your competition and knock your business and marketing goals out of the park in the next 12 months by copying what others are doing. You need to design, build and implement your own plan that will attract YOUR ideal customers and grow YOUR business.

10 Tips to Zoom Your Social Media Branding

Experienced social media brand leaders are not afraid to try new things. They don’t let themselves get stuck in a box, while at the same time they balance the desire to chase shiny objects while staying focused where they know they can achieve the highest measurable business results.

10 Tips to Manage Your Online Brand Reputation

There is much confusion regarding online brand and reputation management. Some think it’s only for brands who get themselves in trouble and need to cover up the bad. Some think it’s public relations, while others think it’s just social media monitoring or some ninja SEO tricks.

Stop the Spam Insanity! Let’s Put Human Back in Social Media

Attention is the most scarce resource digital marketers have. The lack of attention is a core reason brands and even smart digital marketers are falling to lazy social spamming tactics. They are desperate for attention. As a result they foolishly believe that by blasting junk into our social feeds they will grab out attention.

Power of Intention in Earning Trust and Attention with Social Media and Digital Marketing

Your intention may be good, but your execution may be poor and negatively impacting your digital marketing results if you are not earning trust and attention as a result of the right intention.

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