Many marketers get overwhelmed with trying to understand how they can leverage data and metrics to guide their business in the right direction. As a result they run away from data and the power it can provide versus digging in and learning how to tap into the power of what it has to offer.
Social Marketers, It’s Time to Put Down the Megaphone and Serve Value
Attention is the most scarce resource for digital marketing leaders in businesses of all sizes. The world is filled with media. Everywhere we turn, look, see and hear there is a brand or person trying to grab our attention.
Even smart, social, savvy digital and social marketers are finding it difficult to stay front of mind for their customers, audience and community.
Brands Not Using Social Media Create Communication Language Barriers with Customers
Thanks to digital marketing and social media, one single human being can have as much and often times more impact than a large Fortune 100 brand. Even some of the world’s largest brands are turning to individual influencers, bloggers, podcasters, videographers and more to tap into their trust, credibility and community they have fostered.
Digital & Social Marketers Must Learn to Lead & Say No!
Are you a digital marketing leader struggling with not enough time, budget or people to help you implement your program and kick butt in the world of social and digital marketing?
10 Business Reasons Digital Marketers Must Embrace Data and Analytics
Many digital and social marketers shy away from data and analytics. Foolish marketers fear data and analytics as if it’s the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. This couldn’t be further from the truth.
YOU are the Media! 10 Reasons You Need a Blog!
Thanks to digital marketing and social media, one single human being can have as much and often times more impact than a large Fortune 100 brand. Even some of the world’s largest brands are turning to individual influencers, bloggers, podcasters, videographers and more to tap into their trust, credibility and community they have fostered.
What Brands Won the Social SuperBowl XLIX?
The Social Media SuperBowl set some new records of its own that are pretty exciting for all of us social and marketing geeks! The Patriots were clearly not the only winner in the Superbowl XLIX.
SuperBowl Social Media Marketing – 10 Tips to Score a TouchDown for Your Brand
Big brands are spending millions of dollars on SuperBowl advertising to get their short lived moments of fame with the hope of making a lasting impression, earning loyal brand evangelists and inspiring people to talk about them, share their message and become a viral hit sensation. NBC is seeking $4.4 million to $4.5 million per second!
How to Build an Integrated Online Social Platform that Works When You’re Not Working
When it comes to digital marketing and social media too many people throw spaghetti technology at the internet walls and then wonder why nothing sticks, why they have zero revenue and are working 24 hours a day.
WHY Should Anyone Care Your Brand Exists on the Social Web?
The competition for eyeballs, ears and hearts is increasing across the social web and even the biggest and most popular social networks such as Facebook are moving even further into a pay to play model.
Social Brands, Get Over it! You Will Never Be Perfect
It is time that marketing and business leaders embrace imperfect perfection. Embrace what makes your brand human. Let your brand shine from the inside out.
Leave the Social Business Doggy Paddle in the Dust in 2015!
There is no better time to kick the doggy paddle to the curb than the launch of a new year. As we kickoff 2015, I am challenging you right here and now to jump in the fast lane. I want you to kick doggy paddle to the curb. It’s time to leave the amateaur stroke to the lil’ puppies
Want Social Media Business Results? Stop Being Impatient!
When it comes to marketing and social media, too many business leaders are far too impatient. They are looking for the the easy button, the magic pill or the magic carpet ride that will give them instant results.
074: Stop the Stupid Marketing: Failing to Plan is Planning to Fail!
Failing to take time to plan is planning to fail when it comes to social media, business and marketing. Stop the stupid marketing.
059: 5 Reasons Marketers Fail Using Social Media
It is a myth to think you can jump on the social networks and see immediate results. Many marketers and business leaders fail simply because they underestimate the amount of work required. They get sold on the social media easy button and “Facebook is free” mentality.
let’s get social!