There is only one way to do social media and that is the way that works for you, your audience, your customers, and your business.
Everything you tweet, post, pin, say and do is a representation of your brand. Does adding the disclaimer “my tweets are my own” to your Twitter profile really make them your own?
It is time to simplify social media vs complicate. Social is about conversation, human connection. You can’t just focus on tools and technology.
Is your social media program spinning out of control? Tweets, posts and pins flying like mad? Here’s 45 signs you need to get a grip on social media marketing!
The social inter webs are tearing at the seams with an overwhelming amount of noise. It’s getting harder for brands to stand out and unfortunately many of them are falling to noisy, interruptive and spammy tactics.
Relationships are the life raft to social media, technology and business change.
Putting all of your social, technology and / or business eggs in a social network basket you don’t own is high risk.
The truth is that instead of worrying so much about the technology, bits and bytes we should be focused on relationships.
Smart brands are tapping into the human power of their employees to increase brand awareness and market reach, create and curate content, engage with target audiences, listen to conversations and even help recruit top talent!
Becoming a social business is a journey, not a destination. Integrating social media, new technologies and methodologies is as much about mindset as it is about the tools and technology.
The only guarantee in social business is change. The landscape and ecosystem is changing with every step we take. It’s becoming harder and harder for even the smartest marketers and business leaders to find stable ground for which to build their business.