Take a listen to the 198th episode of the Social Zoom Factor podcast and learn how you can setup a 6 month plan for budget approval. The key is to earn the trust and respect early on in your social media program so that you can earn the needed budget in later phases of your project. The podcast will provide you with the foundation to help you win support of even the toughest to please c-suite executive and stakeholders as early in the process as possible!
Check out episode 197 of the Social Zoom Factor podcast for 10 Questions Every Brand Must Answer for Themselves Before Contacting a Social Media Marketing Agency.
Use these 10 goals to help you prioritize where you invest resource and time on the social networks to build community. Are you confused as to what social networks you should be leveraging in 2016 and beyond to build community? Should you continue to focus on Facebook, Instagram or Twitter? Or should you start integrating live streaming? If yes, then should you dig into Facebook mentions, Facebook live, Periscope, Meerkat or none of the above?
Communities are the foundation of social media. Communities are where conversations happen, relationships are nurtured and people connect on topics that matter to them.
The definition of influencer marketing, four main activities for influencer marketing and how to find and select influencers to work with your brand and more is discussed in this episode of the Social Zoom Factor podcast.
The Social Media SuperBowl set some new records of its own that are pretty exciting for all of us social and marketing geeks! The Patriots were clearly not the only winner in the Superbowl XLIX.
Big brands are spending millions of dollars on SuperBowl advertising to get their short lived moments of fame with the hope of making a lasting impression, earning loyal brand evangelists and inspiring people to talk about them, share their message and become a viral hit sensation. NBC is seeking $4.4 million to $4.5 million per second!
When it comes to digital marketing and social media too many people throw spaghetti technology at the internet walls and then wonder why nothing sticks, why they have zero revenue and are working 24 hours a day.
What should a brand do when social media crisis hits? Is ignoring tv viewers an option for brands? Social media has given consumers, viewers, partners and stakeholders a new platform to speak their mind.
Many social community managers jump into social media work expecting it to be glamorous! What many social media professionals find surprising is the amount of detailed work, knowledge, data, analysis, team leadership and business acumen is required to be successful in the world of social business. Social media requires much more than knowledge of how to send a tweet or post to Facebook.
Are you building a social media community built upon trust, meaningful relationships and value? Or are you building a self serving empire?
People want to be part of something bigger than what they can be by themselves. They want to not just buy something, but join something.
Ever heard of the OPC? Note, it’s not to be confused with the song, OPP, even though if you have ever attended one of my workshops you have likely not only heard the song but danced to it! The OPC = other people’s content and other people’s community.
The social inter webs are tearing at the seams with an overwhelming amount of noise. It’s getting harder for brands to stand out and unfortunately many of them are falling to noisy, interruptive and spammy tactics.
Can an audience or a community be owned? What does it mean to be owned? You have invested time and resource into building and nurturing your social community. Do you think you have a right to control them?