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Every smart and savvy marketing and business leader knows the power of branding. They also know that a brand is much deeper than a logo, pretty colors or a tagline.
The best marketers know that emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans!
Learn how to maximize your time on Twitter and increase ROI and business results.
Attention is the most scarce resource digital marketers have. The lack of attention is a core reason brands and even smart digital marketers are falling to lazy social spamming tactics. They are desperate for attention. As a result they foolishly believe that by blasting junk into our social feeds they will grab out attention.
Your intention may be good, but your execution may be poor and negatively impacting your digital marketing results if you are not earning trust and attention as a result of the right intention.
Welcome to the digital age of marketing where you are the brand. You can run and hide but you can’t escape the need to build your personal brand.
Twitter lists are a great way to organize the people you follow and help you organize conversations to get a grip on the clutter and noise so that you can truly leverage Twitter to rock your business and brand.
Social media is one big fat relationship and conversation. Learning how to be a relevant, contributing, inspiring part of the conversation is key to seeing real business and personal results using Twitter.
Attention is the most scarce resource for digital marketing leaders in businesses of all sizes. The world is filled with media. Everywhere we turn, look, see and hear there is a brand or person trying to grab our attention.
Even smart, social, savvy digital and social marketers are finding it difficult to stay front of mind for their customers, audience and community.
Would you like to take your brand to the next level by tapping into the power of Twitter but not sure where to start?
This episode of the Social Zoom Factor podcast will help you quickly understand how you can begin to brand yourself and your company using Twitter.
When it comes to digital marketing and social media too many people throw spaghetti technology at the internet walls and then wonder why nothing sticks, why they have zero revenue and are working 24 hours a day.
The competition for eyeballs, ears and hearts is increasing across the social web and even the biggest and most popular social networks such as Facebook are moving even further into a pay to play model.
When it comes to marketing and social media, too many business leaders are far too impatient. They are looking for the the easy button, the magic pill or the magic carpet ride that will give them instant results.
Failing to take time to plan is planning to fail when it comes to social media, business and marketing. Stop the stupid marketing.
Your employees are conversation starters and the front door to your brand 24 hours a day, 365 days of a year. Their reach, impact and conversations with their friends, colleagues, communities and networks they influence don’t stop when they punch out for their day job with your organization.
It is a myth to think you can jump on the social networks and see immediate results. Many marketers and business leaders fail simply because they underestimate the amount of work required. They get sold on the social media easy button and “Facebook is free” mentality.
let’s get social!