digital marketing |

How to Preserve Your Personal Professional Brand in a Political Minefield

When it comes to politics and personal branding, do the two go together? Or should you keep your mouth shut and keep politics off of your personal and business social timeline?

2018 Content Marketing Trends, Statistics + Editorial Calendar Template

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. It is content that delivers value, context and inspires the reader, viewer or listener to open, click, read, listen, share and even buy from you.

How to Partner with the Social Media Agency Your CEO Just Hired (and not get fired)

It’s Monday morning. You arrive into the office, grab your cup of java, open up your laptop and start digging into your email. One particular email grabs your attention. It’s from your boss or maybe even your CEO. Subject line reads… “New Social Media Agency Kickoff Meeting Tomorrow.” Hmmm… this is coming as quite a…

10 Tips to Partner with Your Social Media Marketing Agency for Maximum Success and ROI

Hiring a social media marketing agency is a big decision. Understanding how to partner with your agency can make or break your success in both the short and long term.

Facebook Messenger 101: The Why, What and How of Facebook Messenger for Business

Learn how to leverage Facebook Messenger to generate leads and better serve your customer, while you sleep. Tap into the power of chat bots, automated and scripted messages to connect with your customer when and how they want to communicate with your business. Improve customer service and stand out from the crowd to gain an unfair competitive advantage.

4 Tips to Make Time for Social Media Even if Your Schedule is Packed

“I have so much extra time and money, I think I will spend it all on social media…” said no business or marketing leader ever! Prioritizing how you invest your precious resources and how you leverage every minute will either make or break your success.

Audience First Marketing in a Nutshell

Today’s marketer has no guarantee of reaching their audience on any medium. Not Facebook. Not Instagram, LinkedIn. Twitter, YouTube or Snapchat. Organic reach is dwindling to zero for brands and marketers who don’t have a solid marketing strategy that encompasses social, digital, content, and measurement all centered around their target audience.

7 Top Personal Branding Goals To Build Your Strategy

Building a personal brand is not just about creating a shiny social profile, but presenting yourself in the most authentic way possible to your community and audiences in a way that will attract them to you organically. When done right, personal branding not only builds the brand of you, but also will help you achieve many personal, life and business goals.

10 Ways Small Business Can Use Facebook Live

Facebook Live video streaming enables brands and businesses of all sizes to tap into the power of video marketing, social media. It enables even the small businesses to increase brand awareness, build community, nurture relationships, conduct customer research and increase leads and sales!

Rethink Your Blog Strategy: How to Write Epic Blog Posts

Your blog should be a living, breathing representation of who you are, and what you have to offer. Your blog should not be a copycat version of the rest of the blogosphere.

Instagram Stories vs Snapchat Stories – What You Need to Know for Business

Instagram recently announced a new feature called Instagram Stories that looks, smells, feels and behaves a LOT like SnapChat! The new Stories features empowers users to share their favorite moments in 10 second increments of video and photos into a story that gets compiled and stored right within their Instagram profile.

Future of Social Media Report with Jason Keath CEO of Social Fresh

In the online world, keeping up with trends can be a challenge. Not only do you have to keep your current platforms and content performing, you must also be ready to embrace the changes to come. The only one guarantee we have in the social and digital world is change. Get use to it.

Blogging for Business: 10 Foundational Requirements for Success

It’s probably not news to you that blogging is an incredible way to build your business and your brand. As tempting as it may be, building your business on rented land such as Facebook is quite risky. The only guarantee we have today with the social networks and digital marketing is change.

Mastering the skills and knowing how to build and utilize an integrated social and digital platform inclusive of a quality blog will help separate any marketer and business from the crowd of status quo.

Facebook Advertising Policies in a Nutshell

Take a listen to learn clear explanation of the Facebook advertising policies including highlights of the Facebook advertising policies, prohibited content, restricted content, video advertising, entertainment and related restrictions, positioning guidelines including relevancy, accuracy and landing pages, guidelines for lead advertising, use of the Facebook brand assets, data use restriction and more.

Facebook Advertising: Difference Between Facebook Boosted Post and Other Facebook Advertising

Would you like to achieve more ROI from your Facebook advertising and boosted posts? Do you see that cute little Facebook “boost post” button but don’t really know how to optimize it? If you answer yes to this question then you have arrived at the right place.

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