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Here’s Why You Need a Personal Branding Strategy and Plan

Here’s Why You Need a Personal Branding Strategy and Plan

One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” This couldn’t be further from the truth.

http://traffic.libsyn.com/socialzoomfactor/SZF_234_Content_Bad_Habits_Final_mixdown.mp3

Are You Guilty of These 8 Content Marketing Lazy, Bad Habits? Here’s an Intervention Program.

Are You Guilty of These 8 Content Marketing Lazy, Bad Habits? Here’s an Intervention Program.

Are you guilty of these 8 content marketing bad habits stopping you from achieving more success creating and leveraging content? You can’t skip important steps such as goal setting, planning and researching your audience. Learn how to optimize every moment and dollar you spend on content marketing.

http://traffic.libsyn.com/socialzoomfactor/SZF_234_Content_Bad_Habits_Final_mixdown.mp3

Marketing Brand Strategy in a Nutshell – Your Logo is Not Your Brand

Marketing Brand Strategy in a Nutshell – Your Logo is Not Your Brand

Your brand is the foundation and one of the most important aspects of your business. If you are a solo entrepreneur, small business, large, super size, B2B. B2C or anything in between. You only have one chance to make a first, second and third brand impression.

http://traffic.libsyn.com/socialzoomfactor/SZF_201_Brand_Not_Logo_Final_mixdown.mp3

10 Tips to Zoom Your Social Media Branding

10 Tips to Zoom Your Social Media Branding

Experienced social media brand leaders are not afraid to try new things. They don’t let themselves get stuck in a box, while at the same time they balance the desire to chase shiny objects while staying focused where they know they can achieve the highest measurable business results.

http://traffic.libsyn.com/socialzoomfactor/SZF_162_BrandZoom_mixdown.mp3

10 Tips to Manage Your Online Brand Reputation

10 Tips to Manage Your Online Brand Reputation

There is much confusion regarding online brand and reputation management. Some think it’s only for brands who get themselves in trouble and need to cover up the bad. Some think it’s public relations, while others think it’s just social media monitoring or some ninja SEO tricks.

http://traffic.libsyn.com/socialzoomfactor/SZF_159_Brand_Reputation_Online_mixdown-3.mp3

5 Ways to Refresh, Revive & Reinvigorate Your Content Marketing

5 Ways to Refresh, Revive & Reinvigorate Your Content Marketing

Do you ever feel as though you hit a wall when it comes to creating epic content to rock your business, audience and content marketing goals and objectives? Are you running out of good ideas for content topics? Ever feel like simply giving up and throwing in the content marketing towel?

http://traffic.libsyn.com/socialzoomfactor/SZF_120_5wayscontentrefresh_Final_mixdown.mp3

Brand Strategy in a Nutshell – 5 Reasons to Invest in Branding Your Business

Brand Strategy in a Nutshell – 5 Reasons to Invest in Branding Your Business

Your brand is the foundation and one of the most important aspects of your business. Doesn’t matter if you are a solo entrepreneur, small business, large, super size, business to business, business to consumer or anything in between. You only have one chance to make a first, second and third brand impression.

http://traffic.libsyn.com/socialzoomfactor/SZF_109_BrandingStrategyFinal_mixdown.mp3

25 Ways Social Media is Killing Your Brand and You Don’t Know it!

25 Ways Social Media is Killing Your Brand and You Don’t Know it!

Every smart marketer wants their brand to be relevant, memorable, inspiring and positive in the mind of their audience, ideal customer and online community. What many marketers don’t know is that the little things they are doing online every day could be hurting their brand more than helping.

http://traffic.libsyn.com/socialzoomfactor/SZF_108_Wayshurtingbrand_Final_mixdown.mp3

Your Product Is Marketing – #AdobeSummit Inspirations Day 1

Your Product Is Marketing – #AdobeSummit Inspirations Day 1

Attention is the most scarce resource in business. Earning the attention of your customers, audience and community is one of the greatest challenges for marketers in businesses big and small

http://traffic.libsyn.com/socialzoomfactor/SZF_107_AdobeSummit1_Final_mixdown.mp3

10 Google Analytics Metrics to Zoom Your Content and Social Media Marketing

10 Google Analytics Metrics to Zoom Your Content and Social Media Marketing

Would you like to better convert traffic to your blog or website to a real sale? Do you wish you knew more about your customer? Wish you knew what content is truly engaging your audience? How about the top traffic sources to your blog or website?
Many marketers stay far away from analytics data and measurement as they think it’s too complicated. The truth is that understanding analytics measurement systems doesn’t require a math or analytics degree.

http://traffic.libsyn.com/socialzoomfactor/SZF_106_GoogleAnalytics_Final_mixdown-2.mp3

Are You Creating, Curating or Regurgitating Content?

Are You Creating, Curating or Regurgitating Content?

The challenge can be overwhelming for marketers to consistently create content that is fresh, relevant and provides real value to their audience, customers, and prospective customers.

Because of this pressure, unfortunately many marketers fall to lazy marketing tactics.

http://traffic.libsyn.com/socialzoomfactor/SZF_105_Create_Curate_Regurge_Final_mixdown.mp3

Co-Created Content Marketing in a Nutshell

Co-Created Content Marketing in a Nutshell

Co-created content is not just a buzzword or the next new shiny object that will solve your business problems.

http://traffic.libsyn.com/socialzoomfactor/SZF_097_CoContent_Final_mixdown.mp3

10 Tips to Keep Your Content Marketing Rockin’ During the Busy Holiday

10 Tips to Keep Your Content Marketing Rockin’ During the Busy Holiday

Feeling overwhelmed with keeping your social presence, online brand, and content marketing rockin’ over the holiday season? Do you want to take some time off, enjoy time with family and friends and seriously unplug but are afraid to do such because you don’t want to lose touch with your audience and online communities?

http://traffic.libsyn.com/socialzoomfactor/SZF_084_Content_Mktg_Holidays_Final_mixdown.mp3

Zoom Content Marketing ROI with this Content Asset Inventory Worksheet

Zoom Content Marketing ROI with this Content Asset Inventory Worksheet

Is your content and digital platform ready for 2015? Is your content ready to inspire, connect with and help your audience achieve their goals? Is the lack of compelling, relevant content keeping you up at night? If yes, I have some tips for you to help you get your content marketing in tip top shape before the new year!

http://traffic.libsyn.com/socialzoomfactor/SZF_ContentInverntory_080_Final_mixdown.mp3

51: 25 Content Marketing Ideas to Stomp Writers Block

51: 25 Content Marketing Ideas to Stomp Writers Block

Ever feel like banging your head against the wall trying to think of ideas for your content marketing efforts? If yes, you are not alone.

http://traffic.libsyn.com/socialzoomfactor/SZF_051_25CMIdeas_Final_mixdown.mp3
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