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Here’s Why You Need a Personal Branding Strategy and Plan

Here’s Why You Need a Personal Branding Strategy and Plan

One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” This couldn’t be further from the truth.

http://traffic.libsyn.com/socialzoomfactor/SZF_234_Content_Bad_Habits_Final_mixdown.mp3

Are You Guilty of These 8 Content Marketing Lazy, Bad Habits? Here’s an Intervention Program.

Are You Guilty of These 8 Content Marketing Lazy, Bad Habits? Here’s an Intervention Program.

Are you guilty of these 8 content marketing bad habits stopping you from achieving more success creating and leveraging content? You can’t skip important steps such as goal setting, planning and researching your audience. Learn how to optimize every moment and dollar you spend on content marketing.

http://traffic.libsyn.com/socialzoomfactor/SZF_234_Content_Bad_Habits_Final_mixdown.mp3

Marketing Brand Strategy in a Nutshell – Your Logo is Not Your Brand

Marketing Brand Strategy in a Nutshell – Your Logo is Not Your Brand

Your brand is the foundation and one of the most important aspects of your business. If you are a solo entrepreneur, small business, large, super size, B2B. B2C or anything in between. You only have one chance to make a first, second and third brand impression.

http://traffic.libsyn.com/socialzoomfactor/SZF_201_Brand_Not_Logo_Final_mixdown.mp3

12 Visual Content Marketing Ideas that Get Shared Like Mad

12 Visual Content Marketing Ideas that Get Shared Like Mad

A picture can truly speak a thousand words! Visual marketing is a form of content marketing that enables and empowers savvy marketers to better communicate, educate, empower, inspire and connect with their audiences in a human way.

http://traffic.libsyn.com/socialzoomfactor/SZF_073_Fab5VizMktg_Final_mixdown.mp3

10 Tips to Zoom Your Social Media Branding

10 Tips to Zoom Your Social Media Branding

Experienced social media brand leaders are not afraid to try new things. They don’t let themselves get stuck in a box, while at the same time they balance the desire to chase shiny objects while staying focused where they know they can achieve the highest measurable business results.

http://traffic.libsyn.com/socialzoomfactor/SZF_162_BrandZoom_mixdown.mp3

10 Tips to Manage Your Online Brand Reputation

10 Tips to Manage Your Online Brand Reputation

There is much confusion regarding online brand and reputation management. Some think it’s only for brands who get themselves in trouble and need to cover up the bad. Some think it’s public relations, while others think it’s just social media monitoring or some ninja SEO tricks.

http://traffic.libsyn.com/socialzoomfactor/SZF_159_Brand_Reputation_Online_mixdown-3.mp3

Social Marketers, It’s Time to Put Down the Megaphone and Serve Value

Social Marketers, It’s Time to Put Down the Megaphone and Serve Value

Attention is the most scarce resource for digital marketing leaders in businesses of all sizes. The world is filled with media. Everywhere we turn, look, see and hear there is a brand or person trying to grab our attention.

Even smart, social, savvy digital and social marketers are finding it difficult to stay front of mind for their customers, audience and community.

http://traffic.libsyn.com/socialzoomfactor/SZF_122_Megaphone_mixdown.mp3

5 Ways to Refresh, Revive & Reinvigorate Your Content Marketing

5 Ways to Refresh, Revive & Reinvigorate Your Content Marketing

Do you ever feel as though you hit a wall when it comes to creating epic content to rock your business, audience and content marketing goals and objectives? Are you running out of good ideas for content topics? Ever feel like simply giving up and throwing in the content marketing towel?

http://traffic.libsyn.com/socialzoomfactor/SZF_120_5wayscontentrefresh_Final_mixdown.mp3

Ignite Content Marketing w/Sharing, Trust & Emotion – Interview w/ @MarkWSchaefer

Ignite Content Marketing w/Sharing, Trust & Emotion – Interview w/ @MarkWSchaefer

In this episode of the Social Zoom Factor podcast we interview Mark Schaefer, the author of the newly published book, Content Code: Six Essential Strategies for Igniting Your Content, Your Marketing and Your Business. Mark explains why people share content, who they share content with and how to increase the sharing of content by earning trust and connecting emotionally with our alpha audiences.

http://traffic.libsyn.com/socialzoomfactor/SZF_118_MarkShchaefer_Final2-2.mp3

5 Tips To Increase Event Marketing-ROI with Social Media and In Person Networking

5 Tips To Increase Event Marketing-ROI with Social Media and In Person Networking

Increase value of time and money spent on trade shows and events with social media and in person networking. Take a listen to the 110th episode of the Social Zoom Factor podcast to hear my top 5 ways you can increase your event ROI with social media and networking, before, during and after the event.

http://traffic.libsyn.com/socialzoomfactor/SZF_110_EVENT_TIPS_FINAL_mixdown.mp3

Brand Strategy in a Nutshell – 5 Reasons to Invest in Branding Your Business

Brand Strategy in a Nutshell – 5 Reasons to Invest in Branding Your Business

Your brand is the foundation and one of the most important aspects of your business. Doesn’t matter if you are a solo entrepreneur, small business, large, super size, business to business, business to consumer or anything in between. You only have one chance to make a first, second and third brand impression.

http://traffic.libsyn.com/socialzoomfactor/SZF_109_BrandingStrategyFinal_mixdown.mp3

25 Ways Social Media is Killing Your Brand and You Don’t Know it!

25 Ways Social Media is Killing Your Brand and You Don’t Know it!

Every smart marketer wants their brand to be relevant, memorable, inspiring and positive in the mind of their audience, ideal customer and online community. What many marketers don’t know is that the little things they are doing online every day could be hurting their brand more than helping.

http://traffic.libsyn.com/socialzoomfactor/SZF_108_Wayshurtingbrand_Final_mixdown.mp3

Your Product Is Marketing – #AdobeSummit Inspirations Day 1

Your Product Is Marketing – #AdobeSummit Inspirations Day 1

Attention is the most scarce resource in business. Earning the attention of your customers, audience and community is one of the greatest challenges for marketers in businesses big and small

http://traffic.libsyn.com/socialzoomfactor/SZF_107_AdobeSummit1_Final_mixdown.mp3

10 Google Analytics Metrics to Zoom Your Content and Social Media Marketing

10 Google Analytics Metrics to Zoom Your Content and Social Media Marketing

Would you like to better convert traffic to your blog or website to a real sale? Do you wish you knew more about your customer? Wish you knew what content is truly engaging your audience? How about the top traffic sources to your blog or website?
Many marketers stay far away from analytics data and measurement as they think it’s too complicated. The truth is that understanding analytics measurement systems doesn’t require a math or analytics degree.

http://traffic.libsyn.com/socialzoomfactor/SZF_106_GoogleAnalytics_Final_mixdown-2.mp3

Are You Creating, Curating or Regurgitating Content?

Are You Creating, Curating or Regurgitating Content?

The challenge can be overwhelming for marketers to consistently create content that is fresh, relevant and provides real value to their audience, customers, and prospective customers.

Because of this pressure, unfortunately many marketers fall to lazy marketing tactics.

http://traffic.libsyn.com/socialzoomfactor/SZF_105_Create_Curate_Regurge_Final_mixdown.mp3
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