Communities are the foundation of social media. Communities are where conversations happen, relationships are nurtured and people connect on topics that matter to them.
Social Marketers, It’s Time to Put Down the Megaphone and Serve Value
Attention is the most scarce resource for digital marketing leaders in businesses of all sizes. The world is filled with media. Everywhere we turn, look, see and hear there is a brand or person trying to grab our attention.
Even smart, social, savvy digital and social marketers are finding it difficult to stay front of mind for their customers, audience and community.
Influence Marketing & Brands: Top 10 Mistakes Marketers are Making & How to Fix Them
Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right.
5 Ways to Refresh, Revive & Reinvigorate Your Content Marketing
Do you ever feel as though you hit a wall when it comes to creating epic content to rock your business, audience and content marketing goals and objectives? Are you running out of good ideas for content topics? Ever feel like simply giving up and throwing in the content marketing towel?
Ask Pam: Social Media for Research, Influencer Marketing, Pricing and Inspiration Sources
Do you have questions related to social media, digital marketing, blogging, content marketing, strategy, entrepreneurship, startups, or branding? Questions keeping you up at night?
Do you also like learning from others? Do you like hearing the questions and answers that many in your niche may have?
If this is you then you are in for a treat today as this is the first Social Zoom Factor podcast episode that we are incorporating questions from the audience.
Ignite Content Marketing w/Sharing, Trust & Emotion – Interview w/ @MarkWSchaefer
In this episode of the Social Zoom Factor podcast we interview Mark Schaefer, the author of the newly published book, Content Code: Six Essential Strategies for Igniting Your Content, Your Marketing and Your Business. Mark explains why people share content, who they share content with and how to increase the sharing of content by earning trust and connecting emotionally with our alpha audiences.
Google Mobile Friendly Update in a Nutshell – What You Need to Know #Mobilegeddon
On April 21, 2015 Google officially released quite a significant new mobile-friendly algorithm. The new algorithm is designed to give a boost to mobile-friendly web pages in Google’s mobile search results.
This is very good news for those of us who have invested in ensuring our sites are mobile friendly!
10 Ways to Monetize Your Blog and Online Integrated Digital Social Platform
There are many different ways you can monetize your blog, website, Google Hangouts, and other online digital assets and platforms. However, it requires the right mindset, proper planning, goal setting and an integrated platform that serves your audience and community while helping you achieve your business and life goals.
Are You Focused on Menial Vanity Metrics or Meaningful Value?
Are you focusing on menial metrics, vanity metrics and things that are really not moving your business and life forward? Or are you staying laser focused on the right things. Are you investing your time, mindshare and effort on tactics, strategies and big ideas, concepts and innovations that can bring real meaning to your business, your life, your customers, your community and anyone that comes in contact with your brand?
Brands Not Using Social Media Create Communication Language Barriers with Customers
Thanks to digital marketing and social media, one single human being can have as much and often times more impact than a large Fortune 100 brand. Even some of the world’s largest brands are turning to individual influencers, bloggers, podcasters, videographers and more to tap into their trust, credibility and community they have fostered.
Digital & Social Marketers Must Learn to Lead & Say No!
Are you a digital marketing leader struggling with not enough time, budget or people to help you implement your program and kick butt in the world of social and digital marketing?
10 Business Reasons Digital Marketers Must Embrace Data and Analytics
Many digital and social marketers shy away from data and analytics. Foolish marketers fear data and analytics as if it’s the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. This couldn’t be further from the truth.
YOU are the Media! 10 Reasons You Need a Blog!
Thanks to digital marketing and social media, one single human being can have as much and often times more impact than a large Fortune 100 brand. Even some of the world’s largest brands are turning to individual influencers, bloggers, podcasters, videographers and more to tap into their trust, credibility and community they have fostered.
5 Tips To Increase Event Marketing-ROI with Social Media and In Person Networking
Increase value of time and money spent on trade shows and events with social media and in person networking. Take a listen to the 110th episode of the Social Zoom Factor podcast to hear my top 5 ways you can increase your event ROI with social media and networking, before, during and after the event.
Brand Strategy in a Nutshell – 5 Reasons to Invest in Branding Your Business
Your brand is the foundation and one of the most important aspects of your business. Doesn’t matter if you are a solo entrepreneur, small business, large, super size, business to business, business to consumer or anything in between. You only have one chance to make a first, second and third brand impression.
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