zoom your biz & life
The challenge can be overwhelming for marketers to consistently create content that is fresh, relevant and provides real value to their audience, customers, and prospective customers.
Because of this pressure, unfortunately many marketers fall to lazy marketing tactics.
Humanizing your brand is a requirement, not an option if you want to be in business 3 years from now. Yes, you can put brand humanization on hold. However, every day you lose is a day you could be building relationships, nurturing friendships, establishing and earning the respect of powerful brand evangelists who will shout from a mountain top how wonderful you and your brand are.
You can not fake being relevant. You can not fake earning trust. You certainly can’t fake a relationship that has depth.
According to Google, the average consumer researches 10.4 sources before making a purchase decision? This includes researching content via the web, social networks such as Facebook, Twitter, Instagram and LinkedIn as well as talking to trusted colleagues, friends and family.
Take a listen to the 100th episode of the Social Zoom Factor podcast to learn how to use podcasting to ignite your communities, customer relationships, media platform and business.
Are you tapping into the power of visual content marketing to tell your brand story? Visual marketing empowers brands and the people within them to share their business and personal stories and lives real-time.
In this episode of Social Zoom Factor podcast learn 15 things you should never do on Facebook. These tips will help you build your personal and business brand.
Tap into the power of mobile marketing, social media sites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest you can really turn up the volume in sales and business over the holidays with your online platform, website and blog.
A picture can speak a thousand words! Visual marketing is not just the latest marketing or social media buzzword. Visual marketing is a form of content marketing and branding that enables you to communicate with, inspire and connect with your audience in very memorable, inspiring and compelling ways.
There is not a shortage of social media self proclaimed gurus and experts willing to tell you exactly what you should do to achieve results in business using social media.
There is not a day I don’t wake up that my social media stream and email inboxes are not filled with spam and self promotional garbage from people I don’t know trying to sell me their goods. Everything from Twitter direct messages, public spammy tweets, to LinkedIn spam messages and the list goes on. Whatever…
Many business and life experts will tell you that you should follow your passions if you want to get rich. Happiness isn’t going to come in a box. Financial security isn’t going to come in a box or a 3 day course.
It is time to simplify social media vs complicate. Social is about conversation, human connection. You can’t just focus on tools and technology.
How do you leverage social media to build, nurture, grow and sustain meaningful, connected and powerful communities?
The truth is it takes time, patience and an investment in people as human beings, not just dollars. It requires as much art as it does science.
In today’s socially connected world and 1:1 constant communication 365 days of the year, human to human communication is at the core of business and life. The heartbeat of social media is humans. The goal for businesses and the people within them is not to “do social” but to be social. Even “being social” is…
let’s get social!