Attention is the most scarce resource digital marketers have. The lack of attention is a core reason brands and even smart digital marketers are falling to lazy social spamming tactics. They are desperate for attention. As a result they foolishly believe that by blasting junk into our social feeds they will grab out attention.
Your intention may be good, but your execution may be poor and negatively impacting your digital marketing results if you are not earning trust and attention as a result of the right intention.
Should you fake it until you make it? Should you buy fake followers, fans and trolls? How can you tell if Facebook fans and Twitter followers are fake?
Do you lack the trust factor? Establishing trust and authority are critical to achieve business results online. Build an integrated platform that inspires, invites conversation and nurtures relationship.