Do you REALLY know your customer? Do you know where they hang out and spend the most time online? Do you know their biggest problems that keep them up at night? Do you know their biggest goals and dreams? Do you know what they do for a living? Do you know their favorite hobby and…
Marketing that Works Now! 10 Bad Habits Digital Marketers Must Leave Behind [podcast]
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Bigger marketing and business results come when we get comfortable being uncomfortable. We need to stop old habits that hold us back. We need to embrace new mindsets, thought patters and daily habits that move us forward to achieve our goals!
How to Develop an Audience First Marketing Strategy to Grow Your Business Sales [podcast + worksheets]
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Audience marketing is an intentional alignment of your marketing messages, content and focus to the needs of your audience.
An audience first marketing approach shifts the focus from YOU to THEM. This means you focus more on how you can SERVE your audience over how you can SELL to them.
Sales and Marketing Conversion Funnels – Ultimate Newbie Get Started Guide
A sales and marketing conversion funnel describes the stages a buyer of any product or service goes through leading to a purchase. Marketers call this the buyer’s journey. It is the journey of the buyer researching, discovering, choosing and finally purchasing a product or service.
A conversion funnel is divided into the top of funnel, middle funnel and bottom of funnel. This guide will cover an introduction to each of these primary stages in detail.
Top Digital Marketing and Branding Trends Marketers Must Embrace in 2020
What are the biggest digital marketing and branding trends shaping 2020? Learn how marketers should leverage the latest technologies to increase brand awareness and generate more leads and sales.
5 Foundations to Build a Powerful Personal Brand that Ignites Your Business in 2020
Even if you are not a marketer and never want to be one, you have a personal brand regardless if you have consciously designed it or thought about it or not.
How Brands Can Stay Relevant in a Digital World Not Pushing Play
85% of Facebook users watch video with the sound off. Is your video and audio content relevant enough to inspire your audience to hit play? Use these tactics to increase video views and podcast listens.
10 Reasons a Content Calendar Is Your Most Important Marketing Tool in 2019 [Template Included]
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If you like to receive a positive return on investment of the content you create and publish, then you should use a content calendar. Just like anything in life or business, the better you plan, the better your return on the time and money invested will be.
Stop Listening to the Social Media and Digital Marketing Gurus
If you want to succeed in the online world today you must build your own social media, digital marketing and branding plan and strategy. Although there are many social marketing gurus happy to give you free advice, you must be careful who you listen to and be sure you are focusing on the right technologies, strategies and tactics for your business and audience.
Facebook 2018 News Feed Changes 101: What You Need to Know With No Fluff or Fear Mongering
It is imperative you take the time to understand these changes if you plan to do any business marketing on Facebook in 2018. You need to do your research and get the facts. Do NOT believe everything you read, watch, or listen to. Make sure you are getting your information from trusted sources that you know have a vested interest and a top goal to share truthful knowledge and information that can help you achieve your goals.
Marketing Brand Strategy in a Nutshell – Your Logo is Not Your Brand
Your brand is the foundation and one of the most important aspects of your business. If you are a solo entrepreneur, small business, large, super size, B2B. B2C or anything in between. You only have one chance to make a first, second and third brand impression.
Celebrating 200 Episodes #SocialZoomFactor Podcast – Power of Differentiation!
It’s hard to believe this is the 200th episode of the Social Zoom Factor podcast! What started out as a “test of the podcast waters” transformed into an amazing media and revenue channel for our agency, Marketing Nutz. The Social Zoom Factor podcast has enabled us to differentiate, diversify, build community, provide value to our…
12 Visual Content Marketing Ideas that Get Shared Like Mad
A picture can truly speak a thousand words! Visual marketing is a form of content marketing that enables and empowers savvy marketers to better communicate, educate, empower, inspire and connect with their audiences in a human way.
10 Tips to Zoom Your Social Media Branding
Experienced social media brand leaders are not afraid to try new things. They don’t let themselves get stuck in a box, while at the same time they balance the desire to chase shiny objects while staying focused where they know they can achieve the highest measurable business results.
10 Tips to Manage Your Online Brand Reputation
There is much confusion regarding online brand and reputation management. Some think it’s only for brands who get themselves in trouble and need to cover up the bad. Some think it’s public relations, while others think it’s just social media monitoring or some ninja SEO tricks.
let’s get social!