There is much confusion regarding online brand and reputation management. Some think it’s only for brands who get themselves in trouble and need to cover up the bad. Some think it’s public relations, while others think it’s just social media monitoring or some ninja SEO tricks.
Design the Business and Life of Your Dreams
Do you ever feel like you are going through the motions of life? Maybe you get a strange feeling that your life is set on auto drive but you don’t know who is at the wheel? Maybe it’s the not the life you thought you would live?
Real Leaders Know how to Pivot and Embrace Change
Are you sick and tired of being sick and tired? Are you tired of working 18 hours a day and yet still not achieving your life and business goals?
How I Got Fired Over an Apple Computer – The Power of Stomping Status Quo
Sometimes in life the moments that create the most success are the ones that may feel a bit rough around the edges as they are happening. The key to success is standing back up even when you get knocked down flat on your face.
Own Monday Like a Boss: 10 Tips to Increase Productivity & Love Mondays
When Monday morning comes do you wish you could crawl back in bed, cover up your head and come back to the real world on Tuesday or Wednesday? Monday is going to come and go regardless if you crawl back in bed or own it like a boss. Each of us has the same 24 hours in a day. Success is determined in how we use the 24 hours.
10 Ways to Monetize Your Blog and Online Integrated Digital Social Platform
There are many different ways you can monetize your blog, website, Google Hangouts, and other online digital assets and platforms. However, it requires the right mindset, proper planning, goal setting and an integrated platform that serves your audience and community while helping you achieve your business and life goals.
Are You Focused on Menial Vanity Metrics or Meaningful Value?
Are you focusing on menial metrics, vanity metrics and things that are really not moving your business and life forward? Or are you staying laser focused on the right things. Are you investing your time, mindshare and effort on tactics, strategies and big ideas, concepts and innovations that can bring real meaning to your business, your life, your customers, your community and anyone that comes in contact with your brand?
Brand Strategy in a Nutshell – 5 Reasons to Invest in Branding Your Business
Your brand is the foundation and one of the most important aspects of your business. Doesn’t matter if you are a solo entrepreneur, small business, large, super size, business to business, business to consumer or anything in between. You only have one chance to make a first, second and third brand impression.
25 Ways Social Media is Killing Your Brand and You Don’t Know it!
Every smart marketer wants their brand to be relevant, memorable, inspiring and positive in the mind of their audience, ideal customer and online community. What many marketers don’t know is that the little things they are doing online every day could be hurting their brand more than helping.
Your Product Is Marketing – #AdobeSummit Inspirations Day 1
Attention is the most scarce resource in business. Earning the attention of your customers, audience and community is one of the greatest challenges for marketers in businesses big and small
10 Google Analytics Metrics to Zoom Your Content and Social Media Marketing
Would you like to better convert traffic to your blog or website to a real sale? Do you wish you knew more about your customer? Wish you knew what content is truly engaging your audience? How about the top traffic sources to your blog or website?
Many marketers stay far away from analytics data and measurement as they think it’s too complicated. The truth is that understanding analytics measurement systems doesn’t require a math or analytics degree.
Are You Creating, Curating or Regurgitating Content?
The challenge can be overwhelming for marketers to consistently create content that is fresh, relevant and provides real value to their audience, customers, and prospective customers.
Because of this pressure, unfortunately many marketers fall to lazy marketing tactics.
Talk Human to Me: 20 Tips to Humanize Your Brand
Humanizing your brand is a requirement, not an option if you want to be in business 3 years from now. Yes, you can put brand humanization on hold. However, every day you lose is a day you could be building relationships, nurturing friendships, establishing and earning the respect of powerful brand evangelists who will shout from a mountain top how wonderful you and your brand are.
You Can’t Fake Relevance in Social Media, Business and Life
You can not fake being relevant. You can not fake earning trust. You certainly can’t fake a relationship that has depth.
10 Tips to Refocus Your Social Marketing and Business on the Needs of Your Customer
According to Google, the average consumer researches 10.4 sources before making a purchase decision? This includes researching content via the web, social networks such as Facebook, Twitter, Instagram and LinkedIn as well as talking to trusted colleagues, friends and family.
let’s get social!