What is the inspiration age and why should it matter to you and your business? We answer these questions and more in the episode 170 of the Social Zoom Factor podcast. Take a listen and learn not only what the inspiration age is, but also 8 solid strategies and tips to inspire your audience.
Evergreen Content Marketing in a Nutshell
Evergreen content is content that is timeless, sustainable and has a shelf life longer the latest Facebook feature or favorite mobile application.
10 Tips to Maximize Business Results with Guest Blogging and Content Syndication
Would you like to build authority, establish trust, increase brand awareness and grow your business results? If you answer yes to any of these questions and you haven’t ever considered guest blogging then you should definitely read this blog post and listen to the 166th episode of the Social Zoom Factor podcast.
Why I’m Not on Blab…Yet! #SmartHustle
Guess what… I am NOT on Blab yet. Why you ask? There is a new shiny social video network in the social house. It’s a fun, easy to use platform that enables video collaboration, and is much easier to use than Google Hangouts.
#SocialSelling: 10 Tips to Inspire & Help Your Customer Buy From You
With every virtual touch, swipe, view, and listen you have and opportunity to earn a friend, to earn an advocate and customer. You have an opportunity to earn trust, start and nurture real and human relationships. You have an opportunity to earn a sale, not just push sales.
Personal Branding: Zoom Your Brand with the #YouFactor
Many brands and people struggle with how much of them personally do they incorporate into the communications, platform and media. Because they don’t know how to brand themselves, incorporate brand storytelling or properly engage their audience they wind up spamming and pushing people away versus drawing them closer to their brand.
Brand Storytelling in a Nutshell
Brands can tap into the power of storytelling to inspire, connect with and serve their audiences. Storytelling helps build relationships and earn trust. It doesn’t require perfection. Don’t focus on perfection, focus on connection.
10 Habits of Successful Social Marketing Leaders
So what are the habits, behaviors and foundational success elements that true social marketing leaders embrace? How do they rise above the status quo? How do they consistently serve the needs of their customer, keep the brand top of mind and help achieve a positive ROI for the investment and time into social media?
How to Increase Organic Blog and Website Traffic via Social Media and Content Marketing
One of the best ways to increase traffic to your blog or website is via organic traffic. Organic traffic is not paid media. Organic traffic is traffic that comes to you via search on the search engines, social networks or other online platforms. You don’t pay for it directly, though you pay for it via your time invested in content marketing, website and blog development, influencer marketing and the list goes on.
Thought Leadership in a Nutshell
What does it really mean to be a thought leader? Unfortunately too many digital and social marketers have a false belief that they can simply write a few blog posts, send a few tweets and increase their social influence scores such as Klout and they will quickly become the go to thought leader of their niche.
OmniChannel Marketing in a Nutshell
Do you know the difference between traditional marketing, ecommerce, multichannel marketing and omnichannel marketing?
Omnichannel marketing is not simply a buzzword for multichannel marketing.
#SocialSelling: 4 Things You Need From Your Buyer Before You Can Sell to Them
What do you need from a potential customer or buyer before you can sell to them?
Take a listen to the 153rd episode of the Zoom Factor podcast for 4 things you must have from your buyer (or anyone for that matter) before you can sell to them.
What Digital Marketers can Learn from Goldilocks and the 3 Bears
As digital marketers there is much we can learn from the story of Goldilocks. We need to build a digital platform that is inviting, serves value, makes our readers, viewers and listeners feel safe, comfortable and taken care of.
10 Simple Ways to Grow Your Email List by 400%
Smart digital marketers who know the value of an email list. They create epic and compelling content offers that inspire, educate, delight and help their ideal customer and audience solve their greatest problems. They earn their trust and email address. They are then able to more easily nurture relationships with a captured audience who WANTS to hear from them.
Dear Brand Marketers, Stop Pretending Influencer Marketing = Earned Media. It’s Not the Same.
Marketing, communication and media is becoming more and more complicated. Many marketers and business leaders are finding it difficult to learn, embrace and maximize their use of new media. They struggle with understanding the difference, value and how to best use earned media, paid media and owned media.
let’s get social!