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A sales and marketing conversion funnel describes the stages a buyer of any product or service goes through leading to a purchase. Marketers call this the buyer’s journey. It is the journey of the buyer researching, discovering, choosing and finally purchasing a product or service.
A conversion funnel is divided into the top of funnel, middle funnel and bottom of funnel. This guide will cover an introduction to each of these primary stages in detail.
In this episode of the Social Zoom Factor podcast we interview Mark Schaefer, the author of the newly published book, Content Code: Six Essential Strategies for Igniting Your Content, Your Marketing and Your Business. Mark explains why people share content, who they share content with and how to increase the sharing of content by earning trust and connecting emotionally with our alpha audiences.
On April 21, 2015 Google officially released quite a significant new mobile-friendly algorithm. The new algorithm is designed to give a boost to mobile-friendly web pages in Google’s mobile search results.
This is very good news for those of us who have invested in ensuring our sites are mobile friendly!
Spamming and over self promotion will hurt your brand more than help it. These behaviors may be pushing people away from you and your brand vs attracting them and inspiring them to have a relationship with you.
How do you break through the noise of tools and tech to identify the best tools to help you increase conversions and nurture a community of loyal brand evangelists and customers?
let’s get social!