Learn how to maximize your time on Twitter and increase ROI and business results.
Attention is the most scarce resource digital marketers have. The lack of attention is a core reason brands and even smart digital marketers are falling to lazy social spamming tactics. They are desperate for attention. As a result they foolishly believe that by blasting junk into our social feeds they will grab out attention.
Your intention may be good, but your execution may be poor and negatively impacting your digital marketing results if you are not earning trust and attention as a result of the right intention.
Welcome to the digital age of marketing where you are the brand. You can run and hide but you can’t escape the need to build your personal brand.
Twitter lists are a great way to organize the people you follow and help you organize conversations to get a grip on the clutter and noise so that you can truly leverage Twitter to rock your business and brand.
Spamming and over self promotion will hurt your brand more than help it. These behaviors may be pushing people away from you and your brand vs attracting them and inspiring them to have a relationship with you.
It’s human nature to want to blame a “thing” on the lack of a result. It’s easy to blame Facebook, Twitter or LinkedIn for the problems you have in your business.
Buzz without bucks will not pay your team salaries, the office rent or the monthly subscriptions for all of those social media tools you are using to create all that fancy buzz.