Your employees are conversation starters and the front door to your brand 24 hours a day, 365 days of a year. Their reach, impact and conversations with their friends, colleagues, communities and networks they influence don’t stop when they punch out for their day job with your organization.
059: 5 Reasons Marketers Fail Using Social Media
It is a myth to think you can jump on the social networks and see immediate results. Many marketers and business leaders fail simply because they underestimate the amount of work required. They get sold on the social media easy button and “Facebook is free” mentality.
058: The ONLY Way to Do Social Media in a Nutshell
There is only one way to do social media and that is the way that works for you, your audience, your customers, and your business.
056: Your Tweets Are NOT Your Own
Everything you tweet, post, pin, say and do is a representation of your brand. Does adding the disclaimer “my tweets are my own” to your Twitter profile really make them your own?
51: 25 Content Marketing Ideas to Stomp Writers Block
Ever feel like banging your head against the wall trying to think of ideas for your content marketing efforts? If yes, you are not alone.
050: Content Marketing in a Nutshell
Content is simply how we communicate, help, and share information with a goal to inspire, engage and activate our audiences and communities to a desired action.
034: 45 Signs You Need to Get a Grip on Your Social Media Marketing Program
Is your social media program spinning out of control? Tweets, posts and pins flying like mad? Here’s 45 signs you need to get a grip on social media marketing!
030: Content Marketing: Zoom Results by Leveraging What You Already Have!
Do you wish the magical content marketing fairy would fly into your office and help you create the most amazing content that energizes and inspires your social communities, audience, customers, stakeholders and friends?
025: Social Media Myths, Lies and Fairy Tales – Busted!
Feeling overwhelmed with the amount of content on the social inter webs, podcasts and videos telling you how to tweet, Instagram, Facebook, write content, build your brand, and drive real results with social media?
Social Media Communities: How to Build, Nurture, Grow & Sustain
How do you leverage social media to build, nurture, grow and sustain meaningful, connected and powerful communities?
The truth is it takes time, patience and an investment in people as human beings, not just dollars. It requires as much art as it does science.
Brand Humanization: Social Media Authenticity vs Transparency
Learning the difference between authenticity and transparency is key to building relationships and earning trust via social media marketing.
015: The Social Employee: Ignite Your Employees Into Brand Advocates
Smart brands are tapping into the human power of their employees to increase brand awareness and market reach, create and curate content, engage with target audiences, listen to conversations and even help recruit top talent!
014: How to Develop a Social Business Strategy and Plan
Becoming a social business is a journey, not a destination. Integrating social media, new technologies and methodologies is as much about mindset as it is about the tools and technology.
011: Why Personal Branding is a Requirement, Not an Option
In today’s socially connected world and 1:1 constant communication 365 days of the year, human to human communication is at the core of business and life. The heartbeat of social media is humans. The goal for businesses and the people within them is not to “do social” but to be social. Even “being social” is…
009: Why Your Blog Sucks & How to Fix it!
The only problem is that none of this happened. Bottom line, your blog sucks and you don’t know what to do about it.
let’s get social!