Are you building a social media community built upon trust, meaningful relationships and value? Or are you building a self serving empire?
062: Increase Social Media Conversions With Trust & Relationships, Not Spam
Spamming and over self promotion will hurt your brand more than help it. These behaviors may be pushing people away from you and your brand vs attracting them and inspiring them to have a relationship with you.
061: People Don’t Just Buy Things, They Join Things!
People want to be part of something bigger than what they can be by themselves. They want to not just buy something, but join something.
060: 10 Tips to Stop Selling and Start Providing Value via Social Media
There is not a day I don’t wake up that my social media stream and email inboxes are not filled with spam and self promotional garbage from people I don’t know trying to sell me their goods. Everything from Twitter direct messages, public spammy tweets, to LinkedIn spam messages and the list goes on. Whatever…
059: 5 Reasons Marketers Fail Using Social Media
It is a myth to think you can jump on the social networks and see immediate results. Many marketers and business leaders fail simply because they underestimate the amount of work required. They get sold on the social media easy button and “Facebook is free” mentality.
058: The ONLY Way to Do Social Media in a Nutshell
There is only one way to do social media and that is the way that works for you, your audience, your customers, and your business.
057: 5 Tips to Stomp Status Quo and Zoom Past Competition Fast
In this episode I share 5 tips to help you get unstuck and hopefully inspire you to take your business and life to the next level. You can implement these tips immediately. It’s time you stomp status quo and zoom past your competition once and for all!
056: Your Tweets Are NOT Your Own
Everything you tweet, post, pin, say and do is a representation of your brand. Does adding the disclaimer “my tweets are my own” to your Twitter profile really make them your own?
055: Can Brands be Human? 15 Characteristics of Human Brands
Can a brand really be human? Becoming a human brand is different for each organization.
054: LinkedIn in a Nutshell: 10 Things to Do On LinkedIn Other Than Look for a Job
LinkedIn provides many benefits for brands, marketers and business leaders both personally and professionally.
53: Want Social Media ROI? Quit Being Lazy!
It’s human nature to want to blame a “thing” on the lack of a result. It’s easy to blame Facebook, Twitter or LinkedIn for the problems you have in your business.
052: 5 Top WordPress Plugins for 2014
Having the right Wordpress plugins is key to maximizing the platform and ensuring you are leveraging the technology to achieve business goals as well as deliver a pleasant and consistent user experience.
51: 25 Content Marketing Ideas to Stomp Writers Block
Ever feel like banging your head against the wall trying to think of ideas for your content marketing efforts? If yes, you are not alone.
050: Content Marketing in a Nutshell
Content is simply how we communicate, help, and share information with a goal to inspire, engage and activate our audiences and communities to a desired action.
49: 25 Tips to Integrate Social Media Into Events & Conferences
It is no surprise that social media is changing the landscape for events and conferences. The conversation is no longer limited to the stage, event break out sessions, paid for booth displays and show floors. Instead, there is a conversation happening 24/7 both inside and outside of the event.
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