So, what exactly is a hashtag? How do you use them? How many of them should you use? Which ones should you use? Should you create your own hashtags? How can you leverage them for real business and life benefit?
077: 2015 Content Marketing Editorial Calendar Template and Tutorial
Smart marketers and successful brands have learned that they are the media and that thinking and working like a publisher helps them inspire and connect with their audiences, customers and stakeholders in ways they could never do with traditional, “throw the social content spaghetti at the wall and hope it sticks” style of marketing.
076: Why I Turned Down a $1500 Influencer Marketing Gig
What do you and your brand stand for? What are your morals? What ethics are you building your business and life upon?
How solid of foundation are you standing on? When if ever will you trade in your ethics, integrity and morals for a few bucks?
075: 20+ Tips to Zoom #CyberMonday and Holiday Sales with Social Media Marketing
Tap into the power of mobile marketing, social media sites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest you can really turn up the volume in sales and business over the holidays with your online platform, website and blog.
074: Stop the Stupid Marketing: Failing to Plan is Planning to Fail!
Failing to take time to plan is planning to fail when it comes to social media, business and marketing. Stop the stupid marketing.
073: 5 Top Visual Marketing Tools for Content Marketing & Branding #Fab5Friday
A picture can speak a thousand words! Visual marketing is not just the latest marketing or social media buzzword. Visual marketing is a form of content marketing and branding that enables you to communicate with, inspire and connect with your audience in very memorable, inspiring and compelling ways.
072: Every Brand Touch Matters: Case Study of 2 Hotels in Athens, Greece #Travel
Every brand touch and impression you have on a client, audience, partner or potential customer matters. There is not one touch or one experience that matters more than another.
071: Power of a Smile: 10 Tips to Smile Virtually – @Delta Airlines Case Study
The power of a smile can be life changing. Have you ever had one of those moments where a smile on someone’s face simply brightened your day? Where an unexpected simple smile reminded you there are still good people in this world? A smile can warm a heart. It can help shed a tear. It…
070: Why Employee Brand Advocacy Requires C-Suite and Employee Skin in the Game
A successful employee advocacy program requires more than a fancy slide deck, and lip service approval from the c-suite.
069: Surprise and Delight Customers to Earn Brand Loyalty – @Delta Airlines Case Study
What human being doesn’t love a delightful surprise? An unexpected and positive brand experience can create memories that last a lifetime.
068: 10 Reasons Employees are Your Best Brand Advocates
41% of people believe employees of an organization are more trusted than the CEO, founder or public relations department, according to Edelman Trust Barometer.
067: Hello Ello or Goodbye Ello?
There is a new social kid on the social networking block. The real question is how long will they stick around?
066: 25 Tips for a Healthy Social Business Mindset!
Becoming a social business is a journey, not a destination. You can’t just mark a day on the calendar and say “this is the day we will be a social business.
065: Stop Listening to Social Media Gurus and Build Your Own Plan!
There is not a shortage of social media self proclaimed gurus and experts willing to tell you exactly what you should do to achieve results in business using social media.
064: Why Social Employee Brand Advocate Programs Power Up Your Brand!
Your employees are conversation starters and the front door to your brand 24 hours a day, 365 days of a year. Their reach, impact and conversations with their friends, colleagues, communities and networks they influence don’t stop when they punch out for their day job with your organization.
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