2015 Content Marketing Editorial Calendar Template and Tutorial |

Content marketing is not just a fancy buzzword or a shiny object invented via Mark Zuckerberg and Facebook.

Smart marketers and successful brands have learned that they are the media and that thinking and working like a publisher helps them inspire and connect with their audiences, customers and stakeholders in ways they could never do with traditional, “throw the social content spaghetti at the wall and hope it sticks” style of marketing.

Content marketing is at the foundation of every business of every size. Regardless of your industry, niche, age of company or primary communication medium used, you better have a content marketing strategy to connect you and your brand with your target audience, customers, partners and stakeholders.

This episode of the Social Zoom Factor podcast provides a tutorial for how to use our new 2015 Content Marketing Editorial Calendar. Download the calendar here-> 2015 Content Marketing Editorial Calendar Template

What is content marketing?

Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to engage current and potential consumer bases. Content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty.
*Source: Wikipedia

Editorial calendars are important because they:

Help you focus on needs of your audience
Help you inspire and connect with your audience
Help you provide value to your audience
Force you to think further than today and tomorrow
Help you integrate across mediums
Leverage across mediums, different audiences
Create once, use many (= increased ROI)
Streamline resources
Drive internal teamwork
Fuel idea generation and innovation
Create a drumbeat approach to content development
Help set expectations with your audience
Help you create loyal brand evangelists

Editorial Calendar Highlights

Monthly conversation theme.
Weekly conversation theme.
Blog post title.
Target audiences (primary, secondary & tertiary)
Author
Editor
Purchase cycle (awareness, consideration, preference, purchase, loyalty)
Draft due date
Primary keywords (5-10)
Blog categories
Supporting image(s)
Other supporting media (image, video, podcast)
Embed in other resource kits or publications
Syndication
Possible whitepaper (y/n)
Client testimonial / graphics
Call to action

Episode Highlights

Tutorial for how to use our new Content Marketing Editorial Calendar Template for 2015
Content marketing definition
Why you manage your content marketing like a publisher
Benefits of using a content marketing editorial calendar
The importance of knowing your audience
Leveraging content you already have to increase business results and ROI