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The only guarantee in social business is change. The landscape and ecosystem is changing with every step we take.
It’s becoming harder and harder for even the smartest marketers and business leaders to find stable ground for which to build their business.
We must realize that change is the new constant. Accepting this fact and embracing the change with a positive mental and business mindset will make or separate the successful business from the failing. We must accept an increased level of risk and fail fast vs. avoiding risk and being left behind.
Marketers must be willing to let go of the old marketing ways and embrace new ways of doing business. It’s time to embrace new technologies, processes, and ways to empower and train employees. We must break down the silos, earn the trust of loyal brand evangelists and realize it’s not about us, but about what we can do for others.
We must take down the masks and let our human show. Brand humanization is a requirement, not an option if you want to be in business five years from now.
In the latest episode of Social Zoom Factor podcast I cover 12 Social business shifts marketers and business leaders must get right and absolutely can’t ignore. Check it out and please share your thoughts. What changes are you seeing in the landscape and ground you stand on?
Episode highlights
- 12 Social business shifts marketers can’t ignore
- Why brand humanization is a requirement, not an option
- Breaking down the “me” mentality and moving to a “we” mindset
- Why the landscape around us is changing
Resources mentioned:
Social Media Audience Analysis Worksheet
Content Marketing Editorial Calendar Template
10 Tips Stomp Random Acts of Marketing (RAMs) White Paper
Hey Pam – I’m liking the podcasts =)
One thing I’ve done TWICE before was skim read down your posts to try and find the podcast play button, and thought it was actually just an article – I missed it right at the top under the entry meta.
Perhaps something to consider – maybe have an opener/intro then place the podcast controls.
Maybe I just need to get my eyes tested!
Keep up the good work.
Also, I had a similar problem on my blog where the Disqus background disappeared. I found the problem was from a cache plugin conflicting. All the best =)