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Power of Social Data & Metrics – Conversation with Andrew Caravella of @SproutSocial

Power of Social Data & Metrics – Conversation with Andrew Caravella of @SproutSocial

Many marketers get overwhelmed with trying to understand how they can leverage data and metrics to guide their business in the right direction. As a result they run away from data and the power it can provide versus digging in and learning how to tap into the power of what it has to offer.

http://traffic.libsyn.com/socialzoomfactor/SZF151_SproutMetricsAndrewInterview_Final_mixdown.mp3

Social Marketers, It’s Time to Put Down the Megaphone and Serve Value

Social Marketers, It’s Time to Put Down the Megaphone and Serve Value

Attention is the most scarce resource for digital marketing leaders in businesses of all sizes. The world is filled with media. Everywhere we turn, look, see and hear there is a brand or person trying to grab our attention.

Even smart, social, savvy digital and social marketers are finding it difficult to stay front of mind for their customers, audience and community.

http://traffic.libsyn.com/socialzoomfactor/SZF_122_Megaphone_mixdown.mp3

Brands Not Using Social Media Create Communication Language Barriers with Customers

Brands Not Using Social Media Create Communication Language Barriers with Customers

Thanks to digital marketing and social media, one single human being can have as much and often times more impact than a large Fortune 100 brand. Even some of the world’s largest brands are turning to individual influencers, bloggers, podcasters, videographers and more to tap into their trust, credibility and community they have fostered.

http://traffic.libsyn.com/socialzoomfactor/SZF_115_Social_Barriers_Final_mixdown.mp3

Digital & Social Marketers Must Learn to Lead & Say No!

Digital & Social Marketers Must Learn to Lead & Say No!

Are you a digital marketing leader struggling with not enough time, budget or people to help you implement your program and kick butt in the world of social and digital marketing?

http://traffic.libsyn.com/socialzoomfactor/SZF_114_DigitalMarketersLead_Final_mixdown.mp3

10 Business Reasons Digital Marketers Must Embrace Data and Analytics

10 Business Reasons Digital Marketers Must Embrace Data and Analytics

Many digital and social marketers shy away from data and analytics. Foolish marketers fear data and analytics as if it’s the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. This couldn’t be further from the truth.

http://traffic.libsyn.com/socialzoomfactor/SZF_113_Youmedia_Final_mixdown2.mp3

YOU are the Media! 10 Reasons You Need a Blog!

YOU are the Media! 10 Reasons You Need a Blog!

Thanks to digital marketing and social media, one single human being can have as much and often times more impact than a large Fortune 100 brand. Even some of the world’s largest brands are turning to individual influencers, bloggers, podcasters, videographers and more to tap into their trust, credibility and community they have fostered.

http://traffic.libsyn.com/socialzoomfactor/SZF_111_BlogMaster_Final_mixdown.mp3

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