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How to Get Your Social Media Marketing Budget Approved

How to Get Your Social Media Marketing Budget Approved

Take a listen to the 198th episode of the Social Zoom Factor podcast and learn how you can setup a 6 month plan for budget approval. The key is to earn the trust and respect early on in your social media program so that you can earn the needed budget in later phases of your project. The podcast will provide you with the foundation to help you win support of even the toughest to please c-suite executive and stakeholders as early in the process as possible!

http://traffic.libsyn.com/socialzoomfactor/SZF_198_Social_Budget_Approved_Final_mixdown.mp3

10 Things to Ask Yourself Before Hiring a Social Media Agency in 2016

10 Things to Ask Yourself Before Hiring a Social Media Agency in 2016

Check out episode 197 of the Social Zoom Factor podcast for 10 Questions Every Brand Must Answer for Themselves Before Contacting a Social Media Marketing Agency.

http://traffic.libsyn.com/socialzoomfactor/SZF_197_Social_Media_Agency_Prep_Final_mixdown.mp3

How to Prioritize Social Networks to Build Your Community and Brand

How to Prioritize Social Networks to Build Your Community and Brand

Use these 10 goals to help you prioritize where you invest resource and time on the social networks to build community. Are you confused as to what social networks you should be leveraging in 2016 and beyond to build community? Should you continue to focus on Facebook, Instagram or Twitter? Or should you start integrating live streaming? If yes, then should you dig into Facebook mentions, Facebook live, Periscope, Meerkat or none of the above?

http://traffic.libsyn.com/socialzoomfactor/SZF_194_Community_Goals_Final_mixdown.mp3

How to Launch, Build, Nurture & Zoom Your Social Media Communities!

How to Launch, Build, Nurture & Zoom Your Social Media Communities!

Communities are the foundation of social media. Communities are where conversations happen, relationships are nurtured and people connect on topics that matter to them.

http://traffic.libsyn.com/socialzoomfactor/SZF_123_CommunityZoom_mixdown.mp3

Influencer Marketing in a Nutshell

Influencer Marketing in a Nutshell

The definition of influencer marketing, four main activities for influencer marketing and how to find and select influencers to work with your brand and more is discussed in this episode of the Social Zoom Factor podcast.

http://traffic.libsyn.com/socialzoomfactor/SZF_096_Influencer_Marketing_Final_mixdown-2.mp3

Is Ignoring Customers on Social Media a Strategy? @CBS UnderCover Boss Case Study

Is Ignoring Customers on Social Media a Strategy? @CBS UnderCover Boss Case Study

What should a brand do when social media crisis hits? Is ignoring tv viewers an option for brands? Social media has given consumers, viewers, partners and stakeholders a new platform to speak their mind.

http://traffic.libsyn.com/socialzoomfactor/SZF_089_Stop_Ignoring_Final_mixdown.mp3

12 Success Tips for Social Media Community Managers and Their Management

12 Success Tips for Social Media Community Managers and Their Management

Many social community managers jump into social media work expecting it to be glamorous! What many social media professionals find surprising is the amount of detailed work, knowledge, data, analysis, team leadership and business acumen is required to be successful in the world of social business. Social media requires much more than knowledge of how to send a tweet or post to Facebook.

http://traffic.libsyn.com/socialzoomfactor/SZF_088_Community_Manager_Final_mixdown.mp3

063: Are You Building Social Media Community or a Self Serving Empire?

063: Are You Building Social Media Community or a Self Serving Empire?

Are you building a social media community built upon trust, meaningful relationships and value? Or are you building a self serving empire?

http://traffic.libsyn.com/socialzoomfactor/SZF_063_FInal_empirevscommunity_mixdown.mp3

061: People Don’t Just Buy Things, They Join Things!

061: People Don’t Just Buy Things, They Join Things!

People want to be part of something bigger than what they can be by themselves. They want to not just buy something, but join something.

http://traffic.libsyn.com/socialzoomfactor/SZF_061_PPL_dony_buy_they_join_mixdown.mp3

044: Tapping into the Power of the OPC – Other People’s Community and Content

044: Tapping into the Power of the OPC – Other People’s Community and Content

Ever heard of the OPC? Note, it’s not to be confused with the song, OPP, even though if you have ever attended one of my workshops you have likely not only heard the song but danced to it! The OPC = other people’s content and other people’s community.

http://traffic.libsyn.com/socialzoomfactor/SZF_044_OPC_Final_mixdown.mp3

027: You Do Not Own Your Audience!

027: You Do Not Own Your Audience!

Can an audience or a community be owned? What does it mean to be owned? You have invested time and resource into building and nurturing your social community. Do you think you have a right to control them?

http://traffic.libsyn.com/socialzoomfactor/SZF_27_DontownAudience_mixdown.mp3

026: 50 Ways to Energize and Inspire Your Social Media Communities

026: 50 Ways to Energize and Inspire Your Social Media Communities

Are you energizing and breathing life into your online communities or are you zapping their energy?

http://traffic.libsyn.com/socialzoomfactor/SZF_26_50tipstoenergize_mixdown.mp3

Social Media Communities: How to Build, Nurture, Grow & Sustain

Social Media Communities: How to Build, Nurture, Grow & Sustain

How do you leverage social media to build, nurture, grow and sustain meaningful, connected and powerful communities?

The truth is it takes time, patience and an investment in people as human beings, not just dollars. It requires as much art as it does science.

http://traffic.libsyn.com/socialzoomfactor/SZF_017_Community_Building_mixdown.mp3

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