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Stop Filling Space. Be the Value Not the Noise

Stop Filling Space. Be the Value Not the Noise

It’s a myth that marketers have created for themselves believing they need to create more noise to justify their job, be heard or whatever the excuse may be.

http://traffic.libsyn.com/socialzoomfactor/SZF_125_Stopfillingspace_Final_mixdown.mp3

5 Ways to Refresh, Revive & Reinvigorate Your Content Marketing

5 Ways to Refresh, Revive & Reinvigorate Your Content Marketing

Do you ever feel as though you hit a wall when it comes to creating epic content to rock your business, audience and content marketing goals and objectives? Are you running out of good ideas for content topics? Ever feel like simply giving up and throwing in the content marketing towel?

http://traffic.libsyn.com/socialzoomfactor/SZF_120_5wayscontentrefresh_Final_mixdown.mp3

Brands Not Using Social Media Create Communication Language Barriers with Customers

Brands Not Using Social Media Create Communication Language Barriers with Customers

Thanks to digital marketing and social media, one single human being can have as much and often times more impact than a large Fortune 100 brand. Even some of the world’s largest brands are turning to individual influencers, bloggers, podcasters, videographers and more to tap into their trust, credibility and community they have fostered.

http://traffic.libsyn.com/socialzoomfactor/SZF_115_Social_Barriers_Final_mixdown.mp3

Digital & Social Marketers Must Learn to Lead & Say No!

Digital & Social Marketers Must Learn to Lead & Say No!

Are you a digital marketing leader struggling with not enough time, budget or people to help you implement your program and kick butt in the world of social and digital marketing?

http://traffic.libsyn.com/socialzoomfactor/SZF_114_DigitalMarketersLead_Final_mixdown.mp3

10 Business Reasons Digital Marketers Must Embrace Data and Analytics

10 Business Reasons Digital Marketers Must Embrace Data and Analytics

Many digital and social marketers shy away from data and analytics. Foolish marketers fear data and analytics as if it’s the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. This couldn’t be further from the truth.

http://traffic.libsyn.com/socialzoomfactor/SZF_113_Youmedia_Final_mixdown2.mp3

YOU are the Media! 10 Reasons You Need a Blog!

YOU are the Media! 10 Reasons You Need a Blog!

Thanks to digital marketing and social media, one single human being can have as much and often times more impact than a large Fortune 100 brand. Even some of the world’s largest brands are turning to individual influencers, bloggers, podcasters, videographers and more to tap into their trust, credibility and community they have fostered.

http://traffic.libsyn.com/socialzoomfactor/SZF_111_BlogMaster_Final_mixdown.mp3

Brand Strategy in a Nutshell – 5 Reasons to Invest in Branding Your Business

Brand Strategy in a Nutshell – 5 Reasons to Invest in Branding Your Business

Your brand is the foundation and one of the most important aspects of your business. Doesn’t matter if you are a solo entrepreneur, small business, large, super size, business to business, business to consumer or anything in between. You only have one chance to make a first, second and third brand impression.

http://traffic.libsyn.com/socialzoomfactor/SZF_109_BrandingStrategyFinal_mixdown.mp3

25 Ways Social Media is Killing Your Brand and You Don’t Know it!

25 Ways Social Media is Killing Your Brand and You Don’t Know it!

Every smart marketer wants their brand to be relevant, memorable, inspiring and positive in the mind of their audience, ideal customer and online community. What many marketers don’t know is that the little things they are doing online every day could be hurting their brand more than helping.

http://traffic.libsyn.com/socialzoomfactor/SZF_108_Wayshurtingbrand_Final_mixdown.mp3

Your Product Is Marketing – #AdobeSummit Inspirations Day 1

Your Product Is Marketing – #AdobeSummit Inspirations Day 1

Attention is the most scarce resource in business. Earning the attention of your customers, audience and community is one of the greatest challenges for marketers in businesses big and small

http://traffic.libsyn.com/socialzoomfactor/SZF_107_AdobeSummit1_Final_mixdown.mp3

10 Google Analytics Metrics to Zoom Your Content and Social Media Marketing

10 Google Analytics Metrics to Zoom Your Content and Social Media Marketing

Would you like to better convert traffic to your blog or website to a real sale? Do you wish you knew more about your customer? Wish you knew what content is truly engaging your audience? How about the top traffic sources to your blog or website?
Many marketers stay far away from analytics data and measurement as they think it’s too complicated. The truth is that understanding analytics measurement systems doesn’t require a math or analytics degree.

http://traffic.libsyn.com/socialzoomfactor/SZF_106_GoogleAnalytics_Final_mixdown-2.mp3

Are You Creating, Curating or Regurgitating Content?

Are You Creating, Curating or Regurgitating Content?

The challenge can be overwhelming for marketers to consistently create content that is fresh, relevant and provides real value to their audience, customers, and prospective customers.

Because of this pressure, unfortunately many marketers fall to lazy marketing tactics.

http://traffic.libsyn.com/socialzoomfactor/SZF_105_Create_Curate_Regurge_Final_mixdown.mp3

Talk Human to Me: 20 Tips to Humanize Your Brand

Talk Human to Me: 20 Tips to Humanize Your Brand

Humanizing your brand is a requirement, not an option if you want to be in business 3 years from now. Yes, you can put brand humanization on hold. However, every day you lose is a day you could be building relationships, nurturing friendships, establishing and earning the respect of powerful brand evangelists who will shout from a mountain top how wonderful you and your brand are.

http://traffic.libsyn.com/socialzoomfactor/SZF_104_BRANDHUMAN_FINAL_mixdown.mp3

You Can’t Fake Relevance in Social Media, Business and Life

You Can’t Fake Relevance in Social Media, Business and Life

You can not fake being relevant. You can not fake earning trust. You certainly can’t fake a relationship that has depth.

http://traffic.libsyn.com/socialzoomfactor/SZF_103_CANTFAKESMRELEVANCE_FINAL_mixdown.mp3

10 Tips to Refocus Your Social Marketing and Business on the Needs of Your Customer

10 Tips to Refocus Your Social Marketing and Business on the Needs of Your Customer

According to Google, the average consumer researches 10.4 sources before making a purchase decision? This includes researching content via the web, social networks such as Facebook, Twitter, Instagram and LinkedIn as well as talking to trusted colleagues, friends and family.

http://traffic.libsyn.com/socialzoomfactor/SZF_101_CustFocus_Final_mixdown.mp3

Lessons Learned after 100 Social Zoom Factor Podcast Episodes!

Lessons Learned after 100 Social Zoom Factor Podcast Episodes!

Take a listen to the 100th episode of the Social Zoom Factor podcast to learn how to use podcasting to ignite your communities, customer relationships, media platform and business.

http://traffic.libsyn.com/socialzoomfactor/SZF_100_Why_Podcast_Final_mixdown.mp3
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