Failing to take time to plan is planning to fail when it comes to social media, business and marketing. Stop the stupid marketing.
A successful employee advocacy program requires more than a fancy slide deck, and lip service approval from the c-suite.
41% of people believe employees of an organization are more trusted than the CEO, founder or public relations department, according to Edelman Trust Barometer.
Your employees are conversation starters and the front door to your brand 24 hours a day, 365 days of a year. Their reach, impact and conversations with their friends, colleagues, communities and networks they influence don’t stop when they punch out for their day job with your organization.
It is a myth to think you can jump on the social networks and see immediate results. Many marketers and business leaders fail simply because they underestimate the amount of work required. They get sold on the social media easy button and “Facebook is free” mentality.
There is only one way to do social media and that is the way that works for you, your audience, your customers, and your business.
Many business and life experts will tell you that you should follow your passions if you want to get rich. Happiness isn’t going to come in a box. Financial security isn’t going to come in a box or a 3 day course.
Is your social media program spinning out of control? Tweets, posts and pins flying like mad? Here’s 45 signs you need to get a grip on social media marketing!
The social inter webs are tearing at the seams with an overwhelming amount of noise. It’s getting harder for brands to stand out and unfortunately many of them are falling to noisy, interruptive and spammy tactics.
We all know the social web is filled with a lot of fud and questionable information. Sometimes it is hard to make your way through the promises, tweets, differing opinions and more.
This episode of the Social Zoom Factor podcast provides you with 34 Social Media Truths we have known to be true.
Do you lack the trust factor? Establishing trust and authority are critical to achieve business results online. Build an integrated platform that inspires, invites conversation and nurtures relationship.
Becoming a social business is a journey, not a destination. Integrating social media, new technologies and methodologies is as much about mindset as it is about the tools and technology.
The only guarantee in social business is change. The landscape and ecosystem is changing with every step we take. It’s becoming harder and harder for even the smartest marketers and business leaders to find stable ground for which to build their business.