Take a listen to the 198th episode of the Social Zoom Factor podcast and learn how you can setup a 6 month plan for budget approval. The key is to earn the trust and respect early on in your social media program so that you can earn the needed budget in later phases of your project. The podcast will provide you with the foundation to help you win support of even the toughest to please c-suite executive and stakeholders as early in the process as possible!
10 Things to Ask Yourself Before Hiring a Social Media Agency in 2016
Check out episode 197 of the Social Zoom Factor podcast for 10 Questions Every Brand Must Answer for Themselves Before Contacting a Social Media Marketing Agency.
How to Prioritize Social Networks to Build Your Community and Brand
Use these 10 goals to help you prioritize where you invest resource and time on the social networks to build community. Are you confused as to what social networks you should be leveraging in 2016 and beyond to build community? Should you continue to focus on Facebook, Instagram or Twitter? Or should you start integrating live streaming? If yes, then should you dig into Facebook mentions, Facebook live, Periscope, Meerkat or none of the above?
How to Launch, Build, Nurture & Zoom Your Social Media Communities!
Communities are the foundation of social media. Communities are where conversations happen, relationships are nurtured and people connect on topics that matter to them.
Influencer Marketing in a Nutshell
The definition of influencer marketing, four main activities for influencer marketing and how to find and select influencers to work with your brand and more is discussed in this episode of the Social Zoom Factor podcast.
Why I don’t Care About Blog Comments as Top Metric or Live on Google Plus 24/7
There is only one way to do social media, create content, setup a blog, measure results and build your business. The only way is what works for you, your customers, your audience, your community and your business!
Is Ignoring Customers on Social Media a Strategy? @CBS UnderCover Boss Case Study
What should a brand do when social media crisis hits? Is ignoring tv viewers an option for brands? Social media has given consumers, viewers, partners and stakeholders a new platform to speak their mind.
12 Success Tips for Social Media Community Managers and Their Management
Many social community managers jump into social media work expecting it to be glamorous! What many social media professionals find surprising is the amount of detailed work, knowledge, data, analysis, team leadership and business acumen is required to be successful in the world of social business. Social media requires much more than knowledge of how to send a tweet or post to Facebook.
067: Hello Ello or Goodbye Ello?
There is a new social kid on the social networking block. The real question is how long will they stick around?
063: Are You Building Social Media Community or a Self Serving Empire?
Are you building a social media community built upon trust, meaningful relationships and value? Or are you building a self serving empire?
061: People Don’t Just Buy Things, They Join Things!
People want to be part of something bigger than what they can be by themselves. They want to not just buy something, but join something.
044: Tapping into the Power of the OPC – Other People’s Community and Content
Ever heard of the OPC? Note, it’s not to be confused with the song, OPP, even though if you have ever attended one of my workshops you have likely not only heard the song but danced to it! The OPC = other people’s content and other people’s community.
027: You Do Not Own Your Audience!
Can an audience or a community be owned? What does it mean to be owned? You have invested time and resource into building and nurturing your social community. Do you think you have a right to control them?
026: 50 Ways to Energize and Inspire Your Social Media Communities
Are you energizing and breathing life into your online communities or are you zapping their energy?
025: Social Media Myths, Lies and Fairy Tales – Busted!
Feeling overwhelmed with the amount of content on the social inter webs, podcasts and videos telling you how to tweet, Instagram, Facebook, write content, build your brand, and drive real results with social media?
let’s get social!