Take a listen to the 198th episode of the Social Zoom Factor podcast and learn how you can setup a 6 month plan for budget approval. The key is to earn the trust and respect early on in your social media program so that you can earn the needed budget in later phases of your project. The podcast will provide you with the foundation to help you win support of even the toughest to please c-suite executive and stakeholders as early in the process as possible!
Many business leaders, social and digital marketers are finding it hard to get buy-in and approval from their c-suite for their social media programs.
Attention is the most scarce resource for digital marketing leaders in businesses of all sizes. The world is filled with media. Everywhere we turn, look, see and hear there is a brand or person trying to grab our attention.
Even smart, social, savvy digital and social marketers are finding it difficult to stay front of mind for their customers, audience and community.
The competition for eyeballs, ears and hearts is increasing across the social web and even the biggest and most popular social networks such as Facebook are moving even further into a pay to play model.
When it comes to marketing and social media, too many business leaders are far too impatient. They are looking for the the easy button, the magic pill or the magic carpet ride that will give them instant results.
Failing to take time to plan is planning to fail when it comes to social media, business and marketing. Stop the stupid marketing.
Your employees are conversation starters and the front door to your brand 24 hours a day, 365 days of a year. Their reach, impact and conversations with their friends, colleagues, communities and networks they influence don’t stop when they punch out for their day job with your organization.
It is a myth to think you can jump on the social networks and see immediate results. Many marketers and business leaders fail simply because they underestimate the amount of work required. They get sold on the social media easy button and “Facebook is free” mentality.
There is only one way to do social media and that is the way that works for you, your audience, your customers, and your business.
Is your social media program spinning out of control? Tweets, posts and pins flying like mad? Here’s 45 signs you need to get a grip on social media marketing!
Becoming a social business is a journey, not a destination. Integrating social media, new technologies and methodologies is as much about mindset as it is about the tools and technology.
You can have the greatest social media marketing plan on the planet but if you don’t have resource and budget to implement it’s a wasted effort.