Did you know that you can now within one minute record and upload a video to Twitter natively that will engage, inspire, educate and entertain your audience?
Creating content that inspires and connects you with your audience doesn’t have to require a PHD in rocket science or master of the shiny object syndrome.
Have you tried to use Twitter for business but honestly have no idea how to achieve anything close to an ROI on your investment of time and resource? We live in a world of inspiration. Welcome to the inspiration age.
It’s time get real on the value of your content. Is your content really providing value to your ideal customer, audience and community?
The world is filled with generalists who can sell you whatever you want if you simply pay the $99 and you too can become rich and super duper famous. The issue is generalists have a hard time standing out from the noise as well as sustaining their business long term.
What are social savvy and smart social and digital marketers doing to rise above the noise and connect with their audience and social media communities? How are they building and nurturing relationships that will endure technology changes? We all know the only guarantee in business, life and social media is change.
What is the inspiration age and why should it matter to you and your business? We answer these questions and more in the episode 170 of the Social Zoom Factor podcast. Take a listen and learn not only what the inspiration age is, but also 8 solid strategies and tips to inspire your audience.
Would you like to build authority, establish trust, increase brand awareness and grow your business results? If you answer yes to any of these questions and you haven’t ever considered guest blogging then you should definitely read this blog post and listen to the 166th episode of the Social Zoom Factor podcast.
Guess what… I am NOT on Blab yet. Why you ask? There is a new shiny social video network in the social house. It’s a fun, easy to use platform that enables video collaboration, and is much easier to use than Google Hangouts.
With every virtual touch, swipe, view, and listen you have and opportunity to earn a friend, to earn an advocate and customer. You have an opportunity to earn trust, start and nurture real and human relationships. You have an opportunity to earn a sale, not just push sales.
Many brands and people struggle with how much of them personally do they incorporate into the communications, platform and media. Because they don’t know how to brand themselves, incorporate brand storytelling or properly engage their audience they wind up spamming and pushing people away versus drawing them closer to their brand.
Brands can tap into the power of storytelling to inspire, connect with and serve their audiences. Storytelling helps build relationships and earn trust. It doesn’t require perfection. Don’t focus on perfection, focus on connection.
So what are the habits, behaviors and foundational success elements that true social marketing leaders embrace? How do they rise above the status quo? How do they consistently serve the needs of their customer, keep the brand top of mind and help achieve a positive ROI for the investment and time into social media?
What do you need from a potential customer or buyer before you can sell to them?
Take a listen to the 153rd episode of the Zoom Factor podcast for 4 things you must have from your buyer (or anyone for that matter) before you can sell to them.
As digital marketers there is much we can learn from the story of Goldilocks. We need to build a digital platform that is inviting, serves value, makes our readers, viewers and listeners feel safe, comfortable and taken care of.