Your employees are conversation starters and the front door to your brand 24 hours a day, 365 days of a year. Their reach, impact and conversations with their friends, colleagues, communities and networks they influence don’t stop when they punch out for their day job with your organization.
It is a myth to think you can jump on the social networks and see immediate results. Many marketers and business leaders fail simply because they underestimate the amount of work required. They get sold on the social media easy button and “Facebook is free” mentality.
There is only one way to do social media and that is the way that works for you, your audience, your customers, and your business.
Everything you tweet, post, pin, say and do is a representation of your brand. Does adding the disclaimer “my tweets are my own” to your Twitter profile really make them your own?
Is your social media program spinning out of control? Tweets, posts and pins flying like mad? Here’s 45 signs you need to get a grip on social media marketing!
Do you wish you could get your CEO on Twitter? Want to get your c-suite, stakeholders and team members to jump on the social networks?
Smart brands are tapping into the human power of their employees to increase brand awareness and market reach, create and curate content, engage with target audiences, listen to conversations and even help recruit top talent!
Becoming a social business is a journey, not a destination. Integrating social media, new technologies and methodologies is as much about mindset as it is about the tools and technology.
In today’s socially connected world and 1:1 constant communication 365 days of the year, human to human communication is at the core of business and life. The heartbeat of social media is humans. The goal for businesses and the people within them is not to “do social” but to be social. Even “being social” is…
You can have the greatest social media marketing plan on the planet but if you don’t have resource and budget to implement it’s a wasted effort.