Your employees are conversation starters and the front door to your brand 24 hours a day, 365 days of a year. Their reach, impact and conversations with their friends, colleagues, communities and networks they influence don’t stop when they punch out for their day job with your organization.
Everything you tweet, post, pin, say and do is a representation of your brand. Does adding the disclaimer “my tweets are my own” to your Twitter profile really make them your own?
Smart brands are tapping into the human power of their employees to increase brand awareness and market reach, create and curate content, engage with target audiences, listen to conversations and even help recruit top talent!