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Brands Not Using Social Media Create Communication Language Barriers with Customers

Brands Not Using Social Media Create Communication Language Barriers with Customers

Thanks to digital marketing and social media, one single human being can have as much and often times more impact than a large Fortune 100 brand. Even some of the world’s largest brands are turning to individual influencers, bloggers, podcasters, videographers and more to tap into their trust, credibility and community they have fostered.

http://traffic.libsyn.com/socialzoomfactor/SZF_115_Social_Barriers_Final_mixdown.mp3

10 Social Media Tips for Franchises to Zoom Business Results

10 Social Media Tips for Franchises to Zoom Business Results

Many franchise organizations shy away from implementing social media, new media and the latest digital and web technologies due to fear and lack of ability to roll out such big marketing and media changes to their franchisees from the corporate organization.

http://traffic.libsyn.com/socialzoomfactor/SZF_091_Franchisor_Final_mixdown.mp3

013: How to Manage Social Media Risk & Stomp Fear of Starting

013: How to Manage Social Media Risk & Stomp Fear of Starting

Many brands avoid embracing social media and online marketing because of the fear associated with risk to the brand. They think that if they avoid social media all together that the risk can be avoided. This assumption couldn’t be further from the truth.

http://traffic.libsyn.com/socialzoomfactor/SZF013_Final_RiskMitigation_mixdown.mp3

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