The social media ecosystem over all is moving to pay to play. What this means is that brands and the marketing leaders within must not only purchase media that in the past use to be free, but that they must also know how to develop and execute an integrated program and strategy that organically attracts, inspires and engages community.
In March I spent almost a week with 10k digital marketers at the Adobe Summit event. 2016 was my 2nd year being paid as an Adobe Insider to cover the event.
Your brand is not what you say it is or what you write for your corporate Twitter bio, Facebook profile or LinkedIn company page. Your brand is what people say about you. Your brand is what and how you make people feel.
When it comes to marketing, experience is everything. Smart brands know how to create personalized experiences that are memorable, meaningful and inspire the human on the other end to connect with the brand in a real and human way.