personal branding |

Here’s Why You Need a Personal Branding Strategy and Plan

One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” This couldn’t be further from the truth.

7 Top Personal Branding Goals To Build Your Strategy

Building a personal brand is not just about creating a shiny social profile, but presenting yourself in the most authentic way possible to your community and audiences in a way that will attract them to you organically. When done right, personal branding not only builds the brand of you, but also will help you achieve many personal, life and business goals.

Marketing Brand Strategy in a Nutshell – Your Logo is Not Your Brand

Your brand is the foundation and one of the most important aspects of your business. If you are a solo entrepreneur, small business, large, super size, B2B. B2C or anything in between. You only have one chance to make a first, second and third brand impression.

12 Visual Content Marketing Ideas that Get Shared Like Mad

A picture can truly speak a thousand words! Visual marketing is a form of content marketing that enables and empowers savvy marketers to better communicate, educate, empower, inspire and connect with their audiences in a human way.

10 Tips to Maximize Business Results with Guest Blogging and Content Syndication

Would you like to build authority, establish trust, increase brand awareness and grow your business results? If you answer yes to any of these questions and you haven’t ever considered guest blogging then you should definitely read this blog post and listen to the 166th episode of the Social Zoom Factor podcast.

Personal Branding: Zoom Your Brand with the #YouFactor

Many brands and people struggle with how much of them personally do they incorporate into the communications, platform and media. Because they don’t know how to brand themselves, incorporate brand storytelling or properly engage their audience they wind up spamming and pushing people away versus drawing them closer to their brand.

10 Tips to Zoom Your Social Media Branding

Experienced social media brand leaders are not afraid to try new things. They don’t let themselves get stuck in a box, while at the same time they balance the desire to chase shiny objects while staying focused where they know they can achieve the highest measurable business results.

10 Tips to Manage Your Online Brand Reputation

There is much confusion regarding online brand and reputation management. Some think it’s only for brands who get themselves in trouble and need to cover up the bad. Some think it’s public relations, while others think it’s just social media monitoring or some ninja SEO tricks.

Power of Social Data & Metrics – Conversation with Andrew Caravella of @SproutSocial

Many marketers get overwhelmed with trying to understand how they can leverage data and metrics to guide their business in the right direction. As a result they run away from data and the power it can provide versus digging in and learning how to tap into the power of what it has to offer.

Stop the Spam Insanity! Let’s Put Human Back in Social Media

Attention is the most scarce resource digital marketers have. The lack of attention is a core reason brands and even smart digital marketers are falling to lazy social spamming tactics. They are desperate for attention. As a result they foolishly believe that by blasting junk into our social feeds they will grab out attention.

Power of Intention in Earning Trust and Attention with Social Media and Digital Marketing

Your intention may be good, but your execution may be poor and negatively impacting your digital marketing results if you are not earning trust and attention as a result of the right intention.

Personal Branding: 7 Foundational Steps to Build Your Brand

Welcome to the digital age of marketing where you are the brand. You can run and hide but you can’t escape the need to build your personal brand.

Brands Not Using Social Media Create Communication Language Barriers with Customers

Thanks to digital marketing and social media, one single human being can have as much and often times more impact than a large Fortune 100 brand. Even some of the world’s largest brands are turning to individual influencers, bloggers, podcasters, videographers and more to tap into their trust, credibility and community they have fostered.

Digital & Social Marketers Must Learn to Lead & Say No!

Are you a digital marketing leader struggling with not enough time, budget or people to help you implement your program and kick butt in the world of social and digital marketing?

10 Business Reasons Digital Marketers Must Embrace Data and Analytics

Many digital and social marketers shy away from data and analytics. Foolish marketers fear data and analytics as if it’s the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. This couldn’t be further from the truth.

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