What does it really mean to be a thought leader? Unfortunately too many digital and social marketers have a false belief that they can simply write a few blog posts, send a few tweets and increase their social influence scores such as Klout and they will quickly become the go to thought leader of their niche.
Do you know the difference between traditional marketing, ecommerce, multichannel marketing and omnichannel marketing?
Omnichannel marketing is not simply a buzzword for multichannel marketing.
If Facebook, Twitter, Pinterest or Snapchat were to drop off the face of the earth tomorrow what would happen to your business? Would your business be negatively impacted? Would it thrive or would it crumble under algorithm changes and paid media models being aggressively implemented by every social network that hits prime time.
Marketing, communication and media is becoming more and more complicated. Many marketers and business leaders are finding it difficult to learn, embrace and maximize their use of new media. They struggle with understanding the difference, value and how to best use earned media, paid media and owned media.
Marketers must understand the difference of the 3 key types of media, paid, earned and owned. Media has gotten more complex. Learning how to integrate these 3 media types will increase business results.
Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right.
Co-created content is not just a buzzword or the next new shiny object that will solve your business problems.
The definition of influencer marketing, four main activities for influencer marketing and how to find and select influencers to work with your brand and more is discussed in this episode of the Social Zoom Factor podcast.
What do you and your brand stand for? What are your morals? What ethics are you building your business and life upon?
How solid of foundation are you standing on? When if ever will you trade in your ethics, integrity and morals for a few bucks?