Build it and they will come never worked. Many marketers and business leaders waste loads of time and money on creating stand alone silos of content without ever having a strategy for how they are actually going to get eyeballs on it or ears listening.
There are many different ways you can monetize your blog, website, Google Hangouts, and other online digital assets and platforms. However, it requires the right mindset, proper planning, goal setting and an integrated platform that serves your audience and community while helping you achieve your business and life goals.
Are you focusing on menial metrics, vanity metrics and things that are really not moving your business and life forward? Or are you staying laser focused on the right things. Are you investing your time, mindshare and effort on tactics, strategies and big ideas, concepts and innovations that can bring real meaning to your business, your life, your customers, your community and anyone that comes in contact with your brand?
You need to think bigger than Facebook. You need to understand your audience. You need to inspire, connect with and nurture relationships both on an off of Facebook.
Getting out of the Facebook box you are stuck in might be just want you need to drive some real business and life results once and for all.
Relationships are the life raft to social media, technology and business change.
Putting all of your social, technology and / or business eggs in a social network basket you don’t own is high risk.
The truth is that instead of worrying so much about the technology, bits and bytes we should be focused on relationships.
Email marketing is not dead! For success with email marketing, the focus must be on sharing value and serving your audience versus manipulating them to click, share and opt-in!