Do you REALLY know your customer? Do you know where they hang out and spend the most time online? Do you know their biggest problems that keep them up at night? Do you know their biggest goals and dreams? Do you know what they do for a living? Do you know their favorite hobby and…
Audience marketing is an intentional alignment of your marketing messages, content and focus to the needs of your audience.
An audience first marketing approach shifts the focus from YOU to THEM. This means you focus more on how you can SERVE your audience over how you can SELL to them.
A sales and marketing conversion funnel describes the stages a buyer of any product or service goes through leading to a purchase. Marketers call this the buyer’s journey. It is the journey of the buyer researching, discovering, choosing and finally purchasing a product or service.
A conversion funnel is divided into the top of funnel, middle funnel and bottom of funnel. This guide will cover an introduction to each of these primary stages in detail.