Many social community managers jump into social media work expecting it to be glamorous! What many social media professionals find surprising is the amount of detailed work, knowledge, data, analysis, team leadership and business acumen is required to be successful in the world of social business. Social media requires much more than knowledge of how to send a tweet or post to Facebook.
063: Are You Building Social Media Community or a Self Serving Empire?
Are you building a social media community built upon trust, meaningful relationships and value? Or are you building a self serving empire?
061: People Don’t Just Buy Things, They Join Things!
People want to be part of something bigger than what they can be by themselves. They want to not just buy something, but join something.
044: Tapping into the Power of the OPC – Other People’s Community and Content
Ever heard of the OPC? Note, it’s not to be confused with the song, OPP, even though if you have ever attended one of my workshops you have likely not only heard the song but danced to it! The OPC = other people’s content and other people’s community.
037: Fake Followers, Trolls, Spam and Bullies – Stop Faking it Until You Make it!
Should you fake it until you make it? Should you buy fake followers, fans and trolls? How can you tell if Facebook fans and Twitter followers are fake?
027: You Do Not Own Your Audience!
Can an audience or a community be owned? What does it mean to be owned? You have invested time and resource into building and nurturing your social community. Do you think you have a right to control them?
026: 50 Ways to Energize and Inspire Your Social Media Communities
Are you energizing and breathing life into your online communities or are you zapping their energy?
018: Relationships are the Life Raft of Social Media & Technology Evolution
Relationships are the life raft to social media, technology and business change.
Putting all of your social, technology and / or business eggs in a social network basket you don’t own is high risk.
The truth is that instead of worrying so much about the technology, bits and bytes we should be focused on relationships.
Social Media Communities: How to Build, Nurture, Grow & Sustain
How do you leverage social media to build, nurture, grow and sustain meaningful, connected and powerful communities?
The truth is it takes time, patience and an investment in people as human beings, not just dollars. It requires as much art as it does science.
Brand Humanization: Social Media Authenticity vs Transparency
Learning the difference between authenticity and transparency is key to building relationships and earning trust via social media marketing.
let’s get social!