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Is Ignoring Customers on Social Media a Strategy? @CBS UnderCover Boss Case Study

Is Ignoring Customers on Social Media a Strategy? @CBS UnderCover Boss Case Study

What should a brand do when social media crisis hits? Is ignoring tv viewers an option for brands? Social media has given consumers, viewers, partners and stakeholders a new platform to speak their mind.

http://traffic.libsyn.com/socialzoomfactor/SZF_089_Stop_Ignoring_Final_mixdown.mp3

018: Relationships are the Life Raft of Social Media & Technology Evolution

018: Relationships are the Life Raft of Social Media & Technology Evolution

Relationships are the life raft to social media, technology and business change.

Putting all of your social, technology and / or business eggs in a social network basket you don’t own is high risk.

The truth is that instead of worrying so much about the technology, bits and bytes we should be focused on relationships.

http://traffic.libsyn.com/socialzoomfactor/SZF_018_RelationshipLiferaft_mixdown.mp3

Brand Humanization: Social Media Authenticity vs Transparency

Brand Humanization: Social Media Authenticity vs Transparency

Learning the difference between authenticity and transparency is key to building relationships and earning trust via social media marketing.

http://traffic.libsyn.com/socialzoomfactor/SZF016_Social_Authenticity_mixdown.mp3

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