Many business leaders, social and digital marketers are finding it hard to get buy-in and approval from their c-suite for their social media programs.
How much time should you, your CEO, CMO, CTO, CIO, and staff spend on social media?
Are you more or less of an expert or qualified for whatever it is you do in business based on the amount of time you spend tweeting, on Facebook or posting photos to instagram?
Do you wish you could get your CEO on Twitter? Want to get your c-suite, stakeholders and team members to jump on the social networks?