Communities are the foundation of social media. Communities are where conversations happen, relationships are nurtured and people connect on topics that matter to them.
5 Ways to Refresh, Revive & Reinvigorate Your Content Marketing
Do you ever feel as though you hit a wall when it comes to creating epic content to rock your business, audience and content marketing goals and objectives? Are you running out of good ideas for content topics? Ever feel like simply giving up and throwing in the content marketing towel?
Brand Strategy in a Nutshell – 5 Reasons to Invest in Branding Your Business
Your brand is the foundation and one of the most important aspects of your business. Doesn’t matter if you are a solo entrepreneur, small business, large, super size, business to business, business to consumer or anything in between. You only have one chance to make a first, second and third brand impression.
25 Ways Social Media is Killing Your Brand and You Don’t Know it!
Every smart marketer wants their brand to be relevant, memorable, inspiring and positive in the mind of their audience, ideal customer and online community. What many marketers don’t know is that the little things they are doing online every day could be hurting their brand more than helping.
Your Product Is Marketing – #AdobeSummit Inspirations Day 1
Attention is the most scarce resource in business. Earning the attention of your customers, audience and community is one of the greatest challenges for marketers in businesses big and small
10 Google Analytics Metrics to Zoom Your Content and Social Media Marketing
Would you like to better convert traffic to your blog or website to a real sale? Do you wish you knew more about your customer? Wish you knew what content is truly engaging your audience? How about the top traffic sources to your blog or website?
Many marketers stay far away from analytics data and measurement as they think it’s too complicated. The truth is that understanding analytics measurement systems doesn’t require a math or analytics degree.
Are You Creating, Curating or Regurgitating Content?
The challenge can be overwhelming for marketers to consistently create content that is fresh, relevant and provides real value to their audience, customers, and prospective customers.
Because of this pressure, unfortunately many marketers fall to lazy marketing tactics.
Are You Truly Influential? Social Media Influence in a Nutshell
What does it mean to be influential? What is influence? How can you establish yourself and your brand as a thought leader?
Co-Created Content Marketing in a Nutshell
Co-created content is not just a buzzword or the next new shiny object that will solve your business problems.
Influencer Marketing in a Nutshell
The definition of influencer marketing, four main activities for influencer marketing and how to find and select influencers to work with your brand and more is discussed in this episode of the Social Zoom Factor podcast.
Is Ignoring Customers on Social Media a Strategy? @CBS UnderCover Boss Case Study
What should a brand do when social media crisis hits? Is ignoring tv viewers an option for brands? Social media has given consumers, viewers, partners and stakeholders a new platform to speak their mind.
12 Success Tips for Social Media Community Managers and Their Management
Many social community managers jump into social media work expecting it to be glamorous! What many social media professionals find surprising is the amount of detailed work, knowledge, data, analysis, team leadership and business acumen is required to be successful in the world of social business. Social media requires much more than knowledge of how to send a tweet or post to Facebook.
10 Tips to Keep Your Content Marketing Rockin’ During the Busy Holiday
Feeling overwhelmed with keeping your social presence, online brand, and content marketing rockin’ over the holiday season? Do you want to take some time off, enjoy time with family and friends and seriously unplug but are afraid to do such because you don’t want to lose touch with your audience and online communities?
Zoom Content Marketing ROI with this Content Asset Inventory Worksheet
Is your content and digital platform ready for 2015? Is your content ready to inspire, connect with and help your audience achieve their goals? Is the lack of compelling, relevant content keeping you up at night? If yes, I have some tips for you to help you get your content marketing in tip top shape before the new year!
077: 2015 Content Marketing Editorial Calendar Template and Tutorial
Smart marketers and successful brands have learned that they are the media and that thinking and working like a publisher helps them inspire and connect with their audiences, customers and stakeholders in ways they could never do with traditional, “throw the social content spaghetti at the wall and hope it sticks” style of marketing.
let’s get social!