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Here’s Why You Need a Personal Branding Strategy and Plan

One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” This couldn’t be further from the truth.

Are You Guilty of These 8 Content Marketing Lazy, Bad Habits? Here’s an Intervention Program.

Are you guilty of these 8 content marketing bad habits stopping you from achieving more success creating and leveraging content? You can’t skip important steps such as goal setting, planning and researching your audience. Learn how to optimize every moment and dollar you spend on content marketing.

7 Top Personal Branding Goals To Build Your Strategy

Building a personal brand is not just about creating a shiny social profile, but presenting yourself in the most authentic way possible to your community and audiences in a way that will attract them to you organically. When done right, personal branding not only builds the brand of you, but also will help you achieve many personal, life and business goals.

Marketing Brand Strategy in a Nutshell – Your Logo is Not Your Brand

Your brand is the foundation and one of the most important aspects of your business. If you are a solo entrepreneur, small business, large, super size, B2B. B2C or anything in between. You only have one chance to make a first, second and third brand impression.

How to Get Your Social Media Marketing Budget Approved

Take a listen to the 198th episode of the Social Zoom Factor podcast and learn how you can setup a 6 month plan for budget approval. The key is to earn the trust and respect early on in your social media program so that you can earn the needed budget in later phases of your project. The podcast will provide you with the foundation to help you win support of even the toughest to please c-suite executive and stakeholders as early in the process as possible!

10 Things to Ask Yourself Before Hiring a Social Media Agency in 2016

Check out episode 197 of the Social Zoom Factor podcast for 10 Questions Every Brand Must Answer for Themselves Before Contacting a Social Media Marketing Agency.

8 Foundational Elements to Build Your Social and Digital Brand in 2016

Are you ready to learn the foundations for how you can leverage social media and digital marketing to build your brand in 2016? Take a listen to episode 195 of the Social Zoom Factor podcast for 8 foundational elements to build your social and digital brand upon in 2016.

How to Prioritize Social Networks to Build Your Community and Brand

Use these 10 goals to help you prioritize where you invest resource and time on the social networks to build community. Are you confused as to what social networks you should be leveraging in 2016 and beyond to build community? Should you continue to focus on Facebook, Instagram or Twitter? Or should you start integrating live streaming? If yes, then should you dig into Facebook mentions, Facebook live, Periscope, Meerkat or none of the above?

6 Required Content Elements for Brand Storytelling

In this episode you will learn how to begin to craft your own brand story that represents who you are, why you are in business and why anyone who comes in contact with you and your brand should trust you and be inspired to engage in a relationship with your brand and the people within.

10 Tips to Maximize Business Results with Guest Blogging and Content Syndication

Would you like to build authority, establish trust, increase brand awareness and grow your business results? If you answer yes to any of these questions and you haven’t ever considered guest blogging then you should definitely read this blog post and listen to the 166th episode of the Social Zoom Factor podcast.

Personal Branding: Zoom Your Brand with the #YouFactor

Many brands and people struggle with how much of them personally do they incorporate into the communications, platform and media. Because they don’t know how to brand themselves, incorporate brand storytelling or properly engage their audience they wind up spamming and pushing people away versus drawing them closer to their brand.

10 Tips to Zoom Your Social Media Branding

Experienced social media brand leaders are not afraid to try new things. They don’t let themselves get stuck in a box, while at the same time they balance the desire to chase shiny objects while staying focused where they know they can achieve the highest measurable business results.

Brand Storytelling in a Nutshell

Brands can tap into the power of storytelling to inspire, connect with and serve their audiences. Storytelling helps build relationships and earn trust. It doesn’t require perfection. Don’t focus on perfection, focus on connection.

10 Tips to Manage Your Online Brand Reputation

There is much confusion regarding online brand and reputation management. Some think it’s only for brands who get themselves in trouble and need to cover up the bad. Some think it’s public relations, while others think it’s just social media monitoring or some ninja SEO tricks.

Social Communities Seem Negative? Maybe It’s You, Not them. Power of Positivity.

We attract what we are and what we put out into the world. When we let our mindset and thoughts shift from positive to negative it is eventually going to be the negativity that people see, feel and hear from us.

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