Building a personal brand is not just about creating a shiny social profile, but presenting yourself in the most authentic way possible to your community and audiences in a way that will attract them to you organically. When done right, personal branding not only builds the brand of you, but also will help you achieve many personal, life and business goals.
Facebook Live video streaming enables brands and businesses of all sizes to tap into the power of video marketing, social media. It enables even the small businesses to increase brand awareness, build community, nurture relationships, conduct customer research and increase leads and sales!
Instagram recently announced a new feature called Instagram Stories that looks, smells, feels and behaves a LOT like SnapChat! The new Stories features empowers users to share their favorite moments in 10 second increments of video and photos into a story that gets compiled and stored right within their Instagram profile.
Are you ready to learn the foundations for how you can leverage social media and digital marketing to build your brand in 2016? Take a listen to episode 195 of the Social Zoom Factor podcast for 8 foundational elements to build your social and digital brand upon in 2016.
In this episode you will learn how to begin to craft your own brand story that represents who you are, why you are in business and why anyone who comes in contact with you and your brand should trust you and be inspired to engage in a relationship with your brand and the people within.
Would you like to build authority, establish trust, increase brand awareness and grow your business results? If you answer yes to any of these questions and you haven’t ever considered guest blogging then you should definitely read this blog post and listen to the 166th episode of the Social Zoom Factor podcast.
Many brands and people struggle with how much of them personally do they incorporate into the communications, platform and media. Because they don’t know how to brand themselves, incorporate brand storytelling or properly engage their audience they wind up spamming and pushing people away versus drawing them closer to their brand.
Brands can tap into the power of storytelling to inspire, connect with and serve their audiences. Storytelling helps build relationships and earn trust. It doesn’t require perfection. Don’t focus on perfection, focus on connection.