Attention is the most scarce resource in business. Earning the attention of your customers, audience and community is one of the greatest challenges for marketers in businesses big and small
072: Every Brand Touch Matters: Case Study of 2 Hotels in Athens, Greece #Travel
Every brand touch and impression you have on a client, audience, partner or potential customer matters. There is not one touch or one experience that matters more than another.
071: Power of a Smile: 10 Tips to Smile Virtually – @Delta Airlines Case Study
The power of a smile can be life changing. Have you ever had one of those moments where a smile on someone’s face simply brightened your day? Where an unexpected simple smile reminded you there are still good people in this world? A smile can warm a heart. It can help shed a tear. It…
069: Surprise and Delight Customers to Earn Brand Loyalty – @Delta Airlines Case Study
What human being doesn’t love a delightful surprise? An unexpected and positive brand experience can create memories that last a lifetime.
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