Everything you tweet, post, pin, say and do is a representation of your brand. Does adding the disclaimer “my tweets are my own” to your Twitter profile really make them your own?
Brand Humanization: Social Media Authenticity vs Transparency
Learning the difference between authenticity and transparency is key to building relationships and earning trust via social media marketing.
015: The Social Employee: Ignite Your Employees Into Brand Advocates
Smart brands are tapping into the human power of their employees to increase brand awareness and market reach, create and curate content, engage with target audiences, listen to conversations and even help recruit top talent!
let’s get social!